RELEX Solutions
by RELEX · Demand & Supply Planning
AI-native unified platform for retail and supply chain demand and supply planning.
- Works with
- SAP, Oracle, Microsoft Dynamics 365, POS / EDI systems
- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Pricing
- Subscription (quote-based)
- Founded
- 2005
- Headquarters
- Helsinki, Finland
Overview
RELEX Solutions is a unified, AI-native planning platform used by retailers, manufacturers, and wholesalers to forecast demand, optimize inventory and replenishment, and plan pricing, promotions, space, and production end-to-end. Founded in 2005 by three Finnish supply chain scientists and headquartered in Helsinki, the company has grown into a global vendor serving 700+ customers with a focus on grocery, convenience, fresh, and broader retail and consumer-goods supply chains.
The platform centers on machine-learning demand forecasting that captures the impact of many demand drivers -- promotions, merchandising and assortment changes, new product introductions, seasonality, weather, and external events -- to produce forecasts down to the store/SKU/day level. These forecasts feed downstream optimization for automatic replenishment, allocation, space and assortment planning, pricing and promotion management, workforce and store-operations planning, and manufacturing/production scheduling, so commercial, supply chain, and operations decisions stay aligned on a shared data foundation.
RELEX is delivered as a cloud SaaS service, with a purpose-built in-memory computing engine for fast analysis over large retail datasets and a "configure, don't code" approach that lets business users adjust rules and workflows without custom development. It integrates with major ERP and POS systems via APIs and pre-built data flows (including a packaged SAP-to-RELEX integration), and is positioned for mid-market and enterprise organizations with complex, high-volume planning needs rather than small businesses.
Screenshots & demo
Demo video from the vendor's YouTube channel.
Features & capabilities
Demand forecasting & planning
Machine-learning forecasting that models the impact of multiple demand drivers.
- ML-based forecasting at store/SKU/day granularity
- Automatic modeling of promotions, seasonality, and external events
- Demand sensing using external data signals to capture sudden shifts
- Product Attribute AI agent for new-product (cold-start) forecasting
- Exception-based, automated forecasting workflows
- Manual forecast correction with supporting dashboards
- Collaborative demand planning across merchandising and supply chain
Inventory & replenishment
Automated inventory optimization and order generation.
- End-to-end multi-echelon inventory optimization
- Automatic replenishment and allocation
- Fresh inventory management to reduce waste
- Omnichannel / channel planning
- Safety-stock and service-level optimization
- Distribution and network planning
Pricing & promotions
- Promotion planning and campaign optimization
- Price optimization for sales and margin
- Deal management and vendor collaboration
- Promotion-impact forecasting
- Seasonal, markdown, and clearance planning
Space, assortment & retail operations
- Assortment planning and optimization
- Planogram optimization
- Retail floor planning and category management
- Workload forecasting for store staffing
- Store execution and task management
- Predictive store inventory
Manufacturing & strategic planning
- Master production planning
- Constraint-aware production scheduling
- Distribution planning across the network
- Integrated Business Planning (IBP)
- S&OP and S&OE
- Merchandise Financial Planning (MFP) / Open-to-Buy
Platform & AI capabilities
- Purpose-built in-memory computing engine
- Configure-don't-code rules and workflow setup
- Unlimited scenario planning (private and shared scenarios)
- GenAI assistant (Rebot) for in-platform support
- Real-time visibility and analytics dashboards
- Diagnostics to identify root causes of performance issues
Common use cases
- Grocery and fresh retailers reducing spoilage while keeping shelves stocked
- Retailers automating store/SKU/day replenishment at scale
- Forecasting demand for promotions and new product introductions
- Optimizing assortment and shelf space across many stores
- Aligning pricing and promotion plans with supply chain capacity
- Manufacturers and CPG firms running connected demand and production planning
- Running S&OP / IBP to align commercial, supply, and financial plans
Strengths & considerations
Strengths
- Unified platform spanning forecasting, replenishment, space, pricing, and workforce on shared data
- Deep specialization in retail and fresh-goods supply chains, including expiration and markdown logic
- In-memory computing engine built for high-volume, fine-grained retail calculations
- Configurable, low-code setup that lets business users adjust rules without custom development
- Large library of pre-built capabilities and integrations refined across 700+ implementations
Considerations
- Aimed at mid-market and enterprise retail/distribution; not a fit for small businesses
- Initial implementation and ERP/POS integration can be complex and time-consuming
- Forecasting reportedly struggles with some constraints such as freight/collective-order limits
- AI-driven models require ongoing monitoring and recalibration
- Pricing is quote-based and not publicly listed, complicating quick budget comparisons
ERP integrations
Packaged SAP-to-RELEX (S2R) integration with pre-built data flows covering common SAP interfaces.
Connects to Dynamics ERP via APIs; RELEX is a managed Microsoft partner.
Ingests POS and sales data plus supplier EDI feeds for demand signals.
Pricing
Pricing is not publicly listed; quotes are provided based on scope, modules, and data volume. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- Microsoft Azure (Azure Kubernetes Service); data on Snowflake and Azure
- Compliance
- ISO 27001, SOC 2 Type II, GDPR
- Languages
- English
About the vendor
- Founded
- 2005
- Headquarters
- Helsinki, Finland
- Employees
- 2,300+
- Ownership
- Privately held; backed by Blackstone Growth and TCV (€5B valuation, 2022)
- Notable customers
- Morrisons, WHSmith, Coop Denmark, Rossmann, AutoZone, Tractor Supply Company, Sprouts Farmers Market
Alternatives to RELEX Solutions in Demand & Supply Planning
RELEX Solutions — frequently asked questions
What does RELEX Solutions do?
RELEX is a unified, AI-native planning platform for retail and supply chain. It uses machine learning to forecast demand and then optimizes inventory, replenishment, pricing, promotions, space, workforce, and production planning on a shared data foundation.
Which ERP systems does RELEX integrate with?
RELEX integrates with major ERP and POS platforms including SAP, Oracle, and Microsoft Dynamics via APIs and pre-built data flows. A packaged SAP-to-RELEX integration provides ready-made data flows for common SAP interfaces.
Is RELEX cloud-based, and is it secure?
RELEX is delivered as a cloud SaaS service hosted on Microsoft Azure. It holds ISO 27001 certification and SOC 2 Type II attestation, and complies with GDPR.
Who is RELEX best suited for?
RELEX is aimed at mid-market and enterprise retailers, wholesalers, and manufacturers with high-volume, fine-grained planning needs -- especially grocery and fresh-goods supply chains. It is generally not positioned for small businesses.
How is RELEX priced?
Pricing is subscription-based and quote-driven rather than publicly listed. Costs depend on the modules deployed, data volume, and scope of the implementation.
Evaluating Demand & Supply Planning?
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