Sellbrite
by GoDaddy · Marketplace Integration
Multi-channel listing and inventory sync for Amazon, eBay, Walmart, Etsy and Shopify sellers.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Deployment
- Cloud
- Company size
- SMB, Mid-market
- Pricing
- Subscription, tiered by monthly order volume
- Founded
- 2013
- Headquarters
- Pasadena, California, United States
Overview
Sellbrite is a multi-channel listing and inventory management platform for online sellers, letting merchants list products across major marketplaces and storefronts from one central catalog. It was founded in 2013 in Pasadena, California and acquired by GoDaddy in April 2019, where it now operates as GoDaddy Sellbrite, Inc. alongside GoDaddy's other commerce products.
The platform's core job is keeping a single product catalog in sync everywhere a seller sells: creating and publishing listings to each channel, adjusting inventory automatically as orders come in on any channel to prevent overselling, and centralizing order fulfillment and shipping across warehouses, FBA and third-party logistics providers. Order limits, not feature access, are what separate its pricing tiers.
Sellbrite is aimed at small and mid-sized brands and retailers selling across Amazon, eBay, Etsy, Walmart, Google Shopping and storefront platforms such as Shopify, Shopify Plus, BigCommerce and WooCommerce. It does not document an ERP integration; sellers who run an ERP typically connect it through their storefront platform rather than through Sellbrite directly.
Screenshots & demo
Demo video from the vendor's YouTube channel.
Features & capabilities
Multi-Channel Listing
Publishing one catalog to every marketplace a seller uses.
- Centralized product catalog linked to all channel listings
- Bulk listing creation across channels
- Smart listing templates that reuse prior category/attribute settings
- Channel-specific listing customization and variation management
- Single-edit updates that propagate to every connected channel
Inventory Management
Keeping stock levels accurate across warehouses and channels.
- Real-time inventory sync to prevent overselling
- Multi-warehouse and multi-location stock visibility
- Support for merchant-fulfilled, FBA and third-party-logistics (e.g. Flexport) inventory sources
- Per-channel inventory allocation rules
- Excel-like bulk inventory editor
Order Fulfillment
Managing orders and shipping from a single hub.
- Centralized multi-channel order management
- Shipping label printing (USPS, UPS, FedEx) on higher tiers
- Order routing rules
- Fulfillment-partner coordination across warehouses and FBA
Amazon FBA Integration
Using FBA inventory to fulfill orders from other channels.
- Automatic import of FBA inventory into Sellbrite
- FBA inventory sync across all connected sales channels
- FBA orders excluded from monthly order-count limits
Common use cases
- Listing an existing catalog across Amazon, eBay, Etsy, Walmart and Google Shopping from one dashboard
- Preventing overselling by syncing inventory in real time across every connected channel
- Coordinating fulfillment across merchant-owned warehouses, FBA and third-party logistics providers
- Scaling a Shopify or BigCommerce store into additional marketplaces without separate tooling per channel
- Using Amazon FBA stock to fulfill orders placed on other marketplaces
- Starting multi-channel selling on a free plan before committing to a paid tier
Strengths & considerations
Strengths
- Free forever tier (up to 30 orders/month) alongside predictable, order-volume-based paid tiers rather than percentage-of-revenue pricing
- Dedicated FBA inventory add-on that syncs Amazon fulfillment stock to non-Amazon channels
- Backed by GoDaddy, giving it integration ties into GoDaddy's broader small-business commerce tooling
Pricing
Tiers are Forever Free, Pro 100 ($29/mo), Pro 500 ($79/mo) and Pro 2K ($179/mo, annual billing), differentiated mainly by monthly order limits and sync frequency; a separate FBA integration add-on is $19/month. 14-day unlimited-access trial, no credit card required. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Mobile app
- No
About the vendor
- Founded
- 2013
- Headquarters
- Pasadena, California, United States
- Ownership
- GoDaddy (acquired 2019)
Alternatives to Sellbrite in Marketplace Integration
Sellbrite — frequently asked questions
Does Sellbrite integrate with an ERP?
Sellbrite does not document a direct ERP integration. It connects to marketplaces and storefront platforms such as Shopify, BigCommerce and WooCommerce; sellers running an ERP typically sync it through their storefront platform instead.
Is Sellbrite free to use?
Yes. Sellbrite offers a Forever Free plan supporting up to 30 orders per month with unlimited sales channels and SKUs, plus paid Pro tiers starting at $29/month for higher order volumes and features like shipping label printing.
Who owns Sellbrite?
Sellbrite was founded in 2013 in Pasadena, California, and was acquired by GoDaddy in April 2019, where it now operates as GoDaddy Sellbrite, Inc.
Does Sellbrite support Amazon FBA?
Yes, via a $19/month add-on available on paid plans that automatically imports FBA inventory into Sellbrite and syncs it across other connected sales channels; FBA orders don't count toward a plan's monthly order limit.
Evaluating Marketplace Integration?
Tell us your ERP and requirements and we'll send an independent shortlist — including Sellbrite and the best-fit alternatives — with honest pros and cons.