Creatio vs HubSpot CRM
CRM integration head-to-head for ERP teams: evidenced capabilities, published pricing, and which ERPs each actually integrates with.
| Starting price | Per-user subscription plus platform tier | From $20/user/mo (published) |
| Deployment | Cloud, On-premise | Cloud |
| Company size | Mid-market, Enterprise | SMB, Mid-market |
| Stated ERP integrations | SAP, Microsoft Dynamics 365, NetSuite | NetSuite, QuickBooks, Microsoft Dynamics 365, SAP |
| Vendor | Creatio | HubSpot |
Our take
Where Creatio leads
- Stronger evidenced coverage on 13 of the 31 capabilities where they differ (led by approval processes and next-best-action recommendations).
Where HubSpot CRM leads
- Stronger evidenced coverage on 18 of the 31 capabilities where they differ (led by custom dashboards and reports and revenue attribution reporting).
- Published pricing where the alternative quotes.
- Stated QuickBooks integration the alternative doesn't list.
Where they differ
The 31 capabilities (of 51 in the CRM integration taxonomy) where the evidence separates them, biggest gaps first. “Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
| Capability | ||
|---|---|---|
| Approval processesSales Process & Automation | Core strength Approval and escalation chains | Not evidenced |
| Custom dashboards and reportsForecasting & Reporting | Not evidenced | Core strength |
| Revenue attribution reportingForecasting & Reporting | Not evidenced | Core strength Attribution reporting, a HubSpot strength |
| Next-best-action recommendationsAI & Predictive Intelligence | Core strength Explicit next-best-action recommendations feature | Not evidenced |
| Email integration and trackingSales Engagement & Communication | Not evidenced | Core strength Email tracking and templates; native Outlook/Gmail integration |
| Sequences and cadencesSales Engagement & Communication | Not evidenced | Core strength |
| Meeting schedulingSales Engagement & Communication | Not evidenced | Core strength Meeting scheduling links |
| Quote e-signatureSales Engagement & Communication | Not evidenced | Core strength Quotes and e-signature native |
| Low-code app / automation builderPlatform & Extensibility | Core strength Freedom UI no-code designer, 700+ process templates | Not evidenced |
| Duplicate detection and data managementCore CRM Records & Pipeline | Not evidenced | Supported Data quality automation |
| Pipeline inspection and deal health analyticsForecasting & Reporting | Not evidenced | Supported Deal and activity reporting |
| Predictive lead and opportunity scoringAI & Predictive Intelligence | Core strength AI agents predictive scoring | Partial AI-assisted forecasting and insights via Breeze; not a named scoring model |
| Call logging and telephonySales Engagement & Communication | Not evidenced | Supported Call recording |
| Landing pages and web formsMarketing & Service Extensions | Not evidenced | Supported Via Marketing Hub tier |
| Mobile appPlatform & Extensibility | Not evidenced | Supported |
| SSO and role-based access controlsPlatform & Extensibility | Not evidenced | Supported |
| Account and contact managementCore CRM Records & Pipeline | Supported | Core strength |
| Lead capture and managementCore CRM Records & Pipeline | Core strength Lead management with routing | Supported |
| Visual pipeline managementCore CRM Records & Pipeline | Supported Sales pipeline | Core strength Deal pipelines and stages, core to Sales Hub |
| Custom objects and fieldsCore CRM Records & Pipeline | Core strength Freedom UI no-code designer and custom apps without code | Supported Custom properties and objects |
| Lead scoring and routingSales Process & Automation | Core strength Lead routing | Supported Lead rotation and assignment |
| Generative AI draftingAI & Predictive Intelligence | Supported Natural-language app building | Core strength Breeze content and email drafting |
| Conversation intelligenceAI & Predictive Intelligence | Not evidenced | Partial Call recording; conversation intelligence limited vs dedicated tools |
| Marketing campaign automationMarketing & Service Extensions | Core strength Multichannel marketing campaigns and lead nurturing | Supported Via Marketing Hub tier |
| Case and service managementMarketing & Service Extensions | Core strength Case and service management | Supported Tickets and shared inbox; full Service Hub is a separate tier |
| Customer self-service portalMarketing & Service Extensions | Supported Customer portals | Partial Via Service Hub tier |
| Account and contact syncCRM-to-ERP Data Synchronization | Supported ERP and back-office integration | Partial Via App Marketplace and Operations Hub data sync connectors |
| Order and invoice syncCRM-to-ERP Data Synchronization | Partial Order and contract management via ERP connectors | Not evidenced |
| Field mapping and data transformationCRM-to-ERP Data Synchronization | Not evidenced | Partial Operations Hub data sync field mapping |
| Visual integration/flow builderIntegration Platform & Data Operations | Partial No-code Freedom UI / BPM designer can model integration flows | Not evidenced |
| App marketplace / ecosystemPlatform & Extensibility | Supported Marketplace connectors | Core strength 1,500+ apps |
Both grade identically on the other 20 capabilities — see each product's full profile: Creatio, HubSpot CRM.
Creatio vs HubSpot CRM — FAQs
Is Creatio or HubSpot CRM better for ERP integration?
Both state integrations with SAP, Microsoft Dynamics 365, NetSuite. HubSpot CRM additionally lists QuickBooks. Always verify the connector against your ERP version with a reference customer.
Which is cheaper, Creatio or HubSpot CRM?
HubSpot CRM publishes a starting rate ($20/user/mo); Creatio prices by quote, so a like-for-like number requires asking both.
Get pricing for both
Tell us your ERP, seat count and must-haves and we'll come back with an independent view of what Creatio and HubSpot CRM should each cost you — and whether a third option belongs on your shortlist.