HubSpot CRM
by HubSpot · CRM Integration
All-in-one CRM with free tier spanning sales, marketing, service
- Works with
- NetSuite, QuickBooks, Microsoft Dynamics 365, Sage Intacct
- Deployment
- Cloud
- Company size
- SMB, Mid-market
- Pricing
- Free tier available
- Founded
- 2006
- Headquarters
- Cambridge, Massachusetts, USA
Overview
HubSpot CRM is the central data layer of HubSpot's customer platform, unifying contacts, companies, deals, and tickets across its Sales, Marketing, Service, Content, Operations, and Commerce Hubs. It is well known for a free starting tier and an emphasis on ease of use, which has made it especially popular with small and mid-sized businesses.
The platform combines pipeline management, email and meeting tracking, sequences, quoting, and reporting with a unified contact timeline. HubSpot has added AI capabilities under the Breeze brand, including content assistance, prospecting agents, and conversational tools that operate on CRM data.
HubSpot connects to ERP and accounting systems such as NetSuite, QuickBooks, and Microsoft Dynamics through its App Marketplace, native and third-party connectors, and a well-documented REST API. These integrations typically sync companies, deals, orders, and invoices so revenue teams and finance share consistent customer records.
Screenshots & demo
Demo video hosted on YouTube. Screenshots sourced from HubSpot.
Features & capabilities
CRM foundation
Shared contact and company database
- Contact and company records
- Unified activity timeline
- Deal pipelines and stages
- Tickets and shared inbox
- Free tier with core CRM objects
- Custom properties and objects
Sales Hub
Sales automation and engagement
- Deal and pipeline management
- Email tracking and templates
- Sequences for outreach
- Meeting scheduling links
- Quotes and e-signature
- Playbooks and call recording
Breeze AI
Embedded AI assistants and agents
- Breeze Copilot assistant
- Prospecting agent
- Content and email drafting
- AI-assisted forecasting and insights
Reporting and analytics
Pipeline and revenue visibility
- Custom dashboards and reports
- Sales forecasting
- Deal and activity reporting
- Attribution reporting
Automation
Workflow and process tooling
- Workflow automation
- Lead rotation and assignment
- Deal stage automation
- Data quality automation
Platform and integrations
Marketplace and developer surface
- App Marketplace with 1,500+ apps
- REST API and webhooks
- Operations Hub data sync
- Native Outlook and Gmail integration
Common use cases
- Running sales, marketing, and service on one shared CRM
- Starting with a free CRM and upgrading hubs as needs grow
- Managing deal pipelines and automated outreach sequences
- Syncing deals and companies with an accounting or ERP system
- Generating quotes and collecting e-signatures inside the CRM
- Reporting on pipeline, forecast, and marketing attribution
- Automating lead routing and data hygiene
- Using AI agents to draft content and prospect
Strengths & considerations
Strengths
- Genuinely usable free CRM tier
- Tightly unified sales, marketing, and service on one data model
- Reputation for ease of adoption and fast onboarding
- Large App Marketplace and Operations Hub data sync
Considerations
- No native ERP or finance modules
- Costs scale steeply at higher Hub tiers and contact volumes
- Advanced customization is less deep than enterprise platforms
ERP integrations
Native and marketplace connectors
Pricing
Free CRM with paid Starter, Professional, and Enterprise Hub tiers priced per seat and by marketing contact volume Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Data residency
- US, EU
- Compliance
- SOC 2, ISO 27001, GDPR
- Mobile app
- Yes
- Languages
- English, Spanish, French, German, Portuguese, Japanese, and more
About the vendor
- Founded
- 2006
- Headquarters
- Cambridge, Massachusetts, USA
- Employees
- ~8,000
- Ownership
- Public (NYSE: HUBS)
Alternatives to HubSpot CRM in CRM Integration
HubSpot CRM — frequently asked questions
Is HubSpot CRM really free?
Yes, HubSpot offers a free CRM with core contact, deal, and pipeline tools; advanced features come through paid Starter, Professional, and Enterprise hub tiers.
Can HubSpot integrate with my ERP?
Yes, through the App Marketplace, native and third-party connectors, and a REST API, HubSpot commonly syncs with NetSuite, QuickBooks, Dynamics, and others.
What is Breeze?
Breeze is HubSpot's brand for its AI features, including the Copilot assistant, prospecting agent, and content tools that work across the customer platform.
Who is HubSpot best suited for?
It is especially popular with small and mid-market businesses that want unified sales, marketing, and service tooling with a low barrier to entry.
Evaluating CRM Integration?
Tell us your ERP and requirements and we'll send an independent shortlist — including HubSpot CRM and the best-fit alternatives — with honest pros and cons.