HubSpot CRM vs Skyvia
CRM integration head-to-head for ERP teams: evidenced capabilities, published pricing, and which ERPs each actually integrates with.
| Starting price | From $20/user/mo (published) | Free tier available |
| Deployment | Cloud | Cloud |
| Company size | SMB, Mid-market | SMB, Mid-market |
| Stated ERP integrations | NetSuite, QuickBooks, Microsoft Dynamics 365, SAP | NetSuite, Microsoft Dynamics 365, QuickBooks |
| Vendor | HubSpot | Devart |
Our take
Where HubSpot CRM leads
- Stronger evidenced coverage on 31 of the 39 capabilities where they differ (led by account and contact management and deal and opportunity tracking).
- Published pricing where the alternative quotes.
- Stated SAP integration the alternative doesn't list.
Where Skyvia leads
- Stronger evidenced coverage on 8 of the 39 capabilities where they differ (led by account and contact sync and order and invoice sync).
Where they differ
The 39 capabilities (of 51 in the CRM integration taxonomy) where the evidence separates them, biggest gaps first. “Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
| Capability | ||
|---|---|---|
| Account and contact managementCore CRM Records & Pipeline | Core strength | Not evidenced |
| Deal and opportunity trackingCore CRM Records & Pipeline | Core strength | Not evidenced |
| Visual pipeline managementCore CRM Records & Pipeline | Core strength Deal pipelines and stages, core to Sales Hub | Not evidenced |
| Revenue attribution reportingForecasting & Reporting | Core strength Attribution reporting, a HubSpot strength | Not evidenced |
| Generative AI draftingAI & Predictive Intelligence | Core strength Breeze content and email drafting | Not evidenced |
| AI agents / copilotsAI & Predictive Intelligence | Core strength Breeze Copilot and Prospecting agent | Not evidenced |
| Email integration and trackingSales Engagement & Communication | Core strength Email tracking and templates; native Outlook/Gmail integration | Not evidenced |
| Sequences and cadencesSales Engagement & Communication | Core strength | Not evidenced |
| Meeting schedulingSales Engagement & Communication | Core strength Meeting scheduling links | Not evidenced |
| Quote e-signatureSales Engagement & Communication | Core strength Quotes and e-signature native | Not evidenced |
| Open REST APIPlatform & Extensibility | Core strength REST API and webhooks | Not evidenced |
| App marketplace / ecosystemPlatform & Extensibility | Core strength 1,500+ apps | Not evidenced |
| Lead capture and managementCore CRM Records & Pipeline | Supported | Not evidenced |
| Custom objects and fieldsCore CRM Records & Pipeline | Supported Custom properties and objects | Not evidenced |
| Lead scoring and routingSales Process & Automation | Supported Lead rotation and assignment | Not evidenced |
| Guided selling / playbooksSales Process & Automation | Supported Playbooks feature | Not evidenced |
| Quote generation / CPQSales Process & Automation | Supported Quotes; full CPQ scope is limited vs dedicated tools | Not evidenced |
| Sales forecastingForecasting & Reporting | Supported | Not evidenced |
| Custom dashboards and reportsForecasting & Reporting | Core strength | Partial BI tool access (Looker Studio connector, SQL query wizard) rather than native reporting |
| Pipeline inspection and deal health analyticsForecasting & Reporting | Supported Deal and activity reporting | Not evidenced |
| Call logging and telephonySales Engagement & Communication | Supported Call recording | Not evidenced |
| Omnichannel messagingSales Engagement & Communication | Supported Shared inbox and tickets | Not evidenced |
| Marketing campaign automationMarketing & Service Extensions | Supported Via Marketing Hub tier | Not evidenced |
| Landing pages and web formsMarketing & Service Extensions | Supported Via Marketing Hub tier | Not evidenced |
| Case and service managementMarketing & Service Extensions | Supported Tickets and shared inbox; full Service Hub is a separate tier | Not evidenced |
| Account and contact syncCRM-to-ERP Data Synchronization | Partial Via App Marketplace and Operations Hub data sync connectors | Core strength CRM-to-ERP sync is a flagship Skyvia use case |
| Order and invoice syncCRM-to-ERP Data Synchronization | Not evidenced | Supported App-to-app sync of order/invoice-shaped records |
| Bi-directional, real-time syncCRM-to-ERP Data Synchronization | Partial Operations Hub data sync | Core strength Bi-directional data sync with incremental updates |
| Prebuilt ERP integration templatesCRM-to-ERP Data Synchronization | Not evidenced | Supported 200+ application and database connectors |
| Field mapping and data transformationCRM-to-ERP Data Synchronization | Partial Operations Hub data sync field mapping | Core strength Data transformations and mapping in no-code ETL/ELT pipelines |
| Visual integration/flow builderIntegration Platform & Data Operations | Not evidenced | Supported No-code ETL/ELT pipeline configuration |
| High-volume batch processingIntegration Platform & Data Operations | Not evidenced | Supported Import, export and replication with scheduled runs |
| Low-code app / automation builderPlatform & Extensibility | Not evidenced | Supported No-code data integration configuration |
| Mobile appPlatform & Extensibility | Supported | Not evidenced |
| SSO and role-based access controlsPlatform & Extensibility | Supported | Not evidenced |
| Workflow and process automationSales Process & Automation | Core strength | Supported Automation workflows |
| Predictive lead and opportunity scoringAI & Predictive Intelligence | Partial AI-assisted forecasting and insights via Breeze; not a named scoring model | Not evidenced |
| Conversation intelligenceAI & Predictive Intelligence | Partial Call recording; conversation intelligence limited vs dedicated tools | Not evidenced |
| Customer self-service portalMarketing & Service Extensions | Partial Via Service Hub tier | Not evidenced |
Both grade identically on the other 12 capabilities — see each product's full profile: HubSpot CRM, Skyvia.
HubSpot CRM vs Skyvia — FAQs
Is HubSpot CRM or Skyvia better for ERP integration?
Both state integrations with NetSuite, QuickBooks, Microsoft Dynamics 365. HubSpot CRM additionally lists SAP. Always verify the connector against your ERP version with a reference customer.
Which is cheaper, HubSpot CRM or Skyvia?
HubSpot CRM publishes a starting rate ($20/user/mo); Skyvia prices by quote, so a like-for-like number requires asking both.
Get pricing for both
Tell us your ERP, seat count and must-haves and we'll come back with an independent view of what HubSpot CRM and Skyvia should each cost you — and whether a third option belongs on your shortlist.