Ketch
by Ketch · Data Privacy & GDPR
AI agent powered data privacy platform for consent, data mapping and subject rights automation.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Deployment
- Cloud
- Company size
- SMB, Mid-market, Enterprise
- Pricing
- Freemium, tiered by monthly unique users
- Founded
- 2020
- Headquarters
- San Francisco, California, United States
Overview
Ketch is a data privacy management platform covering consent management, data mapping, data subject rights (DSR) automation and privacy risk assessment. Founded in San Francisco in 2020, the company built its platform around what it calls the Ketch Agent Network, a set of AI agents that continuously discover systems, classify personal data down to the individual data cell, and extract terms from vendor contracts rather than relying on point-in-time manual surveys.
The consent management side supports adaptive consent experiences that adjust to GDPR, CCPA and other regulations, with full CMP functionality, including cookie and tracker scanning and tag orchestration, included on every pricing tier from the free plan upward. On the data mapping side, Ketch documents automated discovery across more than 400 platforms and 1,000-plus prebuilt connectors spanning CRM, CDP, analytics, marketing, ecommerce and data-warehouse systems, feeding Records of Processing Activities (RoPA) reports and downstream DSR and assessment workflows.
Ketch is SOC 2 and ISO 27001 certified, and its published customer logos span media, retail and restaurant brands including Paramount, Kroger, Chipotle and Dunkin.
Screenshots & demo
Demo video from the vendor's YouTube channel. Screenshots sourced from Ketch.
Features & capabilities
Consent Management
The CMP included on every Ketch pricing tier.
- No-code consent banner and preference center builder
- Adaptive consent experiences by jurisdiction, including GDPR, CCPA and emerging AI laws
- Cookie and tracker scanning with website tag orchestration
- Full CMP functionality included on the free plan, not gated to paid tiers
- Google-certified CMP partner
- IAB Europe TCF support
Data Mapping and Discovery
AI-agent driven, continuous data mapping.
- Automated system discovery across 400+ platforms
- Continuous, not point-in-time, scanning down to the data-cell level
- Machine classification of 100+ personal data types
- Contract and DPA analysis to extract retention terms and sub-processor relationships
- Automated Records of Processing Activities (RoPA) generation
Data Subject Rights Automation
Handling DSAR intake and fulfillment.
- DSR intake and orchestration workflows
- Rights Workflows add-on for verified requests
- Automated fulfillment across connected systems
- Privacy risk assessments driven from the live data map
Governance and Integrations
The connector library and access controls underlying the platform.
- 1,000+ prebuilt connectors across CRM, CDP, analytics, marketing, ecommerce and data-warehouse categories
- Centralized policy engine for access control
- SOC 2 and ISO 27001 certifications
- Developer tooling and APIs for custom use cases
Ketch Agent Network
The AI layer marketed as differentiating the platform.
- AI agents that automate privacy operations end to end
- Agent-driven data classification
- Agent-powered contract analysis
Common use cases
- Standing up a fully compliant consent banner and preference center from the free tier for a growth-stage company
- Continuously mapping personal data across 400+ connected systems instead of running an annual manual data-mapping survey
- Automating DSAR intake and fulfillment with the Rights Workflows add-on
- Extracting retention terms and sub-processor relationships automatically from vendor DPAs
- Feeding a live, AI-maintained RoPA to legal and compliance teams
- Managing consent across a large media or ecommerce brand with high monthly unique-visitor volume
- Consolidating CMP, data mapping, DSR and preference management into one platform instead of separate point tools
Strengths & considerations
Strengths
- AI-agent architecture, the Ketch Agent Network, drives discovery, classification and contract analysis rather than manual configuration
- Full CMP functionality included on every tier, including the free plan, rather than gating consent management behind paid tiers
- 1,000+ prebuilt connectors and 400+ discoverable platforms for data mapping
- SOC 2 and ISO 27001 certified
- Usage-based pricing keyed to monthly unique users rather than a flat per-domain fee
Pricing
Consent management is included at every tier. DSR automation, data mapping and other modules expand at the Plus and Pro tiers or as add-ons such as Rights Workflows. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Compliance
- SOC 2, ISO 27001, GDPR, CCPA
About the vendor
- Founded
- 2020
- Headquarters
- San Francisco, California, United States
- Employees
- ~90
- Ownership
- Private (venture backed by CRV, Acrew Capital and Ridge Ventures, roughly $68M raised)
Alternatives to Ketch in Data Privacy & GDPR
Ketch — frequently asked questions
Is Ketch consent management free?
Ketch has a free tier covering up to 5,000 unique users per month with full CMP functionality. Paid plans start at $150/month for higher user volumes and additional integrations.
How does Ketch discover personal data across systems?
Ketch uses an AI-agent driven discovery process, the Ketch Agent Network, that continuously scans and classifies data across more than 400 platforms rather than relying on periodic manual surveys.
Is Ketch SOC 2 certified?
Yes. Ketch documents both SOC 2 and ISO 27001 certifications on its website.
How is Ketch priced?
Pricing is tiered by monthly unique users rather than flat per-domain fees: Free (5,000 users), Starter ($150/month, 30,000 users), Plus (from $499/month, 100,000 users) and a custom Pro tier for larger footprints.
Does Ketch integrate with ERP systems?
Ketch documents 1,000+ integrations across CRM, CDP, marketing, ecommerce and data-warehouse categories, such as Salesforce, HubSpot, Shopify and Snowflake, but does not publish dedicated ERP connectors for systems such as SAP or NetSuite.
Evaluating Data Privacy & GDPR?
Tell us your ERP and requirements and we'll send an independent shortlist — including Ketch and the best-fit alternatives — with honest pros and cons.