- Works with
- NetSuite, SAP, Microsoft Dynamics 365
- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Pricing
- Quote-based
- Founded
- 2010
- Headquarters
- American Fork, Utah, United States
Overview
Domo is a cloud-native business intelligence and data experience platform that connects, transforms, visualizes, and acts on data in one place. It combines a large library of prebuilt connectors, an integrated ETL layer (Magic ETL), data warehousing, and a dashboarding and app-building environment, aiming to cover the full pipeline from raw data to decision without stitching together separate tools.
The platform supports building interactive dashboards (cards), low-code data apps, and embedded analytics for both internal users and external customers via Domo Everywhere. It includes AI and data-science features, automated alerts, and a mobile-first experience. Domo is delivered as multi-tenant SaaS and uses a consumption/credit-based commercial model where all features and unlimited users are available, with cost tied to platform usage.
Domo was founded in 2010 by Josh James (previously co-founder and CEO of Omniture) and is headquartered in American Fork, Utah. It went public on the Nasdaq in 2018 under the ticker DOMO.
Screenshots & demo
Demo video from the vendor's YouTube channel. Screenshots sourced from Domo.
Features & capabilities
Data Integration & ETL
Connect and transform data.
- 1,000+ prebuilt connectors to apps, databases, and files
- Magic ETL drag-and-drop transformation
- SQL-based dataflows and data warehousing
- Scheduled and automated data refresh
- Writeback and federated query options
Dashboards & Visualization
Cards and dashboards.
- Interactive cards and dashboards
- Wide range of chart types
- Drill paths and filtering
- Pages and content collections
- Mobile-first dashboard experience
Apps & Embedded Analytics
Low-code apps and embedding.
- Domo Everywhere for embedded and white-label analytics
- Low-code app development (App Studio / Pro-code)
- Publish to external customers with row-level security
- Branding and customization for embedded content
- App marketplace (Appstore)
AI & Data Science
AI-assisted analytics.
- AI Service Layer and generative-AI assistants
- Natural-language querying
- Auto ML and data-science tiles
- Anomaly detection and forecasting
- AI agents and chat experiences over governed data
Alerting & Collaboration
Act on data.
- Data-driven alerts and notifications
- Buzz collaboration and messaging
- Scheduled reports and exports
- Annotations on cards
Governance & Administration
Security and management.
- Personalized Data Permissions (row-level security)
- User, group, and role management
- SSO and access controls
- Usage and adoption analytics
Common use cases
- End-to-end pipeline from ERP/SaaS connectors to dashboards in one platform
- Executive and operational dashboards with mobile access
- Building low-code data apps on top of business data
- Embedding white-label analytics for external customers via Domo Everywhere
- Automated alerting on KPI thresholds and anomalies
- Blending finance, sales, and operations data for unified reporting
- Self-service natural-language querying with AI assistants
Strengths & considerations
Strengths
- All-in-one stack: connectors, ETL, warehousing, BI, and apps in one platform
- Consumption/credit-based pricing with unlimited users
- Strong mobile-first experience
- Domo Everywhere for embedded and white-label distribution
Considerations
- Consumption/credit-based pricing can be hard to predict for high-usage workloads
- Pricing is not publicly listed and requires sales engagement
ERP integrations
Pricing
Consumption/credit-based model with unlimited users; customers commit to pools of credits via annual or multi-year contracts. Cost is tied to platform usage (primarily data-related activities). Not publicly listed; quoted by sales. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Data residency
- US, EU, and additional regions
- Compliance
- SOC 2, SOC 3, ISO 27001, HIPAA, GDPR
- Mobile app
- Yes
- Languages
- English, and others
About the vendor
- Founded
- 2010
- Headquarters
- American Fork, Utah, United States
- Employees
- ~1,000
- Ownership
- Public (NASDAQ: DOMO)
Alternatives to Domo in Embedded BI
Domo — frequently asked questions
Does Domo include data integration and ETL?
Yes. Domo bundles 1,000+ connectors, Magic ETL transformation, and data warehousing alongside its dashboarding and app-building tools.
How is Domo priced?
Domo uses a consumption/credit-based model with unlimited users; customers buy pools of credits and cost is tied to platform usage. Pricing is quoted by sales.
Can Domo embed analytics for external customers?
Yes, via Domo Everywhere, which supports embedded and white-label analytics with row-level security.
Evaluating Embedded BI?
Tell us your ERP and requirements and we'll send an independent shortlist — including Domo and the best-fit alternatives — with honest pros and cons.