Yellowfin BI
by Yellowfin · Embedded BI
Embedded analytics, dashboards, and automated data storytelling for applications.
- Works with
- NetSuite, SAP
- Deployment
- Cloud, On-premises
- Company size
- Mid-market, Enterprise
- Pricing
- Quote-based
- Founded
- 2003
- Headquarters
- Melbourne, Australia (Idera HQ in Austin, Texas, US)
Overview
Yellowfin is a business intelligence and embedded analytics platform that combines dashboards, automated insight discovery, and data storytelling in a unified architecture. Founded in 2003 in Melbourne, Australia, Yellowfin was acquired by Idera, Inc. in 2022 and now sits within Idera's developer-tools portfolio, with a strong emphasis on embedding analytics into software products.
The platform brings together several capabilities: action-based dashboards for real-time monitoring, automated data discovery (Signals) that proactively detects changes and anomalies, natural-language query, and a Stories feature that lets users build narrative, report-style content combining text and visualizations. This data-storytelling and automated-discovery focus is a distinguishing aspect of Yellowfin versus dashboard-only tools.
Yellowfin is frequently used by ISVs and application teams that want to embed white-label analytics into their products, offering broad customization, theming, and APIs. It connects to a range of databases and data sources and can be deployed in the cloud or self-managed.
Screenshots & demo
Demo video from the vendor's YouTube channel. Screenshots sourced from Yellowfin.
Features & capabilities
Dashboards & Visualization
Action-based dashboards.
- Action-based dashboards for real-time monitoring
- Drag-and-drop dashboard and report builder
- Wide range of chart types and custom visualizations
- Interactive filters and drill-through
- Canvas for pixel-perfect, designed layouts
Automated Discovery (Signals)
Proactive insight detection.
- Signals automated detection of changes and anomalies
- Automatic analysis without manual querying
- Alerts on significant data movements
- Root-cause and correlation analysis
Data Storytelling
Narrative reporting.
- Stories for narrative, report-style content
- Combine text, visualizations, and commentary
- Guided NarrativeS / assisted insights text
- Presentation-style consumption for non-technical users
Natural-Language & AI
Conversational analytics.
- Natural-language query (NLQ)
- Guided NLQ for ad-hoc questions
- Assisted insights and explanations
- AI-assisted analytics features
Embedded Analytics
White-label embedding.
- JavaScript API and REST APIs for embedding
- White-labeling and full theming
- Multi-tenant client organizations
- Embed dashboards, reports, and stories into apps
- Single sign-on integration
Data Connectivity & Governance
Sources and control.
- Connectors to databases and data sources
- Views/metadata layer for governed definitions
- Role-based security and row-level filtering
- Broadcasting and scheduled report delivery
Common use cases
- ISVs embedding white-label analytics into their software products
- Automated monitoring of business metrics with Signals alerts
- Narrative, report-style data storytelling for executives
- Self-service dashboards over operational and ERP-backed data
- Natural-language querying for non-technical users
- Multi-tenant analytics for application customers
- Scheduled broadcast of reports to stakeholders
Strengths & considerations
Strengths
- Combines dashboards, automated discovery (Signals), and storytelling in one platform
- Strong data-storytelling and narrative-reporting capabilities
- Embedded/white-label focus backed by Idera's developer-tools portfolio
Considerations
- Smaller market presence than the largest BI platforms
- Pricing is quote-based
ERP integrations
Pricing
Subscription pricing quoted by sales; commonly licensed for embedding/OEM scenarios. Cost is driven by users, deployment model, and embedding scope. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (cloud) or self-managed
- Data residency
- US, EU, Australia
- Compliance
- SOC 2, GDPR
- Mobile app
- Yes
- Languages
- English, and others
About the vendor
- Founded
- 2003
- Headquarters
- Melbourne, Australia (Idera HQ in Austin, Texas, US)
- Employees
- Part of Idera
- Ownership
- Private (subsidiary of Idera, Inc.)
Alternatives to Yellowfin BI in Embedded BI
Yellowfin BI — frequently asked questions
Who owns Yellowfin?
Yellowfin was acquired by Idera, Inc. in 2022 and operates within Idera's developer-tools portfolio.
What is distinctive about Yellowfin?
It unifies action-based dashboards, automated insight discovery (Signals), and data storytelling (Stories) in one platform, with a strong embedded/white-label focus.
Is Yellowfin used for embedded analytics?
Yes. It is widely used by ISVs to embed white-label analytics into applications, with APIs, theming, and multi-tenant support.
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