Neon CRM
by Neon One · Nonprofit & Public Sector
Cloud CRM for small and midsize nonprofits to manage donors, fundraising and events.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
- QuickBooksCougar Mountain SoftwareWindfall DataEventbriteMailchimpZapierOpen API
- Deployment
- Cloud
- Company size
- SMB, Mid-market
- Pricing
- Tiered subscription, revenue-based
- Founded
- 2018
- Headquarters
- Chicago, Illinois, United States
Overview
Neon CRM is a cloud-based constituent relationship management platform built by Neon One for small and midsize nonprofits in the United States and Canada. It centralises donor management, fundraising campaigns, communications, payments and reporting in a single system, targeting organisations that are graduating from spreadsheets or a patchwork of disconnected point tools.
The core CRM ships with donor profiles, unlimited custom forms, campaign and grant tracking, email and text messaging, peer-to-peer fundraising, and 50+ pre-built reports, all billed on a single revenue-based subscription with unlimited users, contacts and records. Nonprofits that need more can attach optional Memberships, Events and Volunteers modules, each priced as a percentage add-on to the base CRM fee rather than a separate contract.
Neon CRM is part of the wider Neon One suite (formed in 2018 from four nonprofit-technology companies, including the original NeonCRM product) alongside Neon Websites, Neon Pay, Neon Fundraise and Arts People. Payments run through Neon Pay, the platform's built-in processor, which is PCI DSS Level 1 compliant and includes a free PCI compliance program with data breach coverage for customers.
Screenshots & demo
Demo video from the vendor's YouTube channel.
Features & capabilities
Donor & Supporter Management
A 360-degree record of every supporter, not just donors.
- Unified supporter profiles across gifts, memberships, events and volunteering
- Custom fields and record types
- Grant tracking: award records, funder relationships and reporting deadlines
- Real-time activity and interaction history
- Donor portal for self-service account and giving history access
- Segmentation for personalised outreach
Fundraising & Campaigns
Tools to run and track appeals, campaigns and peer fundraising.
- Unlimited custom, branded donation and campaign forms
- Peer-to-peer fundraising pages
- Recurring gifts and Donor-Advised Fund (DAF) payments
- Campaign progress and goal tracking
- Real-time revenue-by-source reporting (online, pledge, offline, event)
- Soft credit and grant revenue tracking alongside individual gifts
Communications
Email, text and stewardship messaging built into the CRM.
- Drag-and-drop email builder with no import/export required
- Real-time audience segmentation for sends
- Campaign statistics: opens, clicks, bounces, unsubscribes per send
- Text-to-communicate messaging
- Automated stewardship journeys for touchpoints like welcome series
- Donor portal for supporter self-service
Automation & Reporting
Workflow automation and pre-built analytics.
- Visual trigger-target-action workflow builder
- Automated internal tasks and activity creation
- 50+ pre-built reports
- Customisable dashboards
- Fundraising KPI tracking (average gift, donor retention/attrition/reactivation rates)
- New, retained and lapsed donor revenue reporting
Payments (Neon Pay)
Built-in payment processing connected to donor records.
- Credit card and ACH processing
- Donor-Advised Fund (DAF) payment acceptance
- Recurring gift processing
- PCI DSS Level 1 compliant processing
- Free PCI Compliance Program with data breach coverage for customers
Add-On Modules
Optional modules that extend the core CRM, priced as a percentage of the CRM subscription.
- Memberships: sign-up forms, auto-renewals, levels/tiers, member portal, directories, self-service (+10% of CRM fee)
- Events: ticketing, registration, payments and attendee data in one system (+20% of CRM fee)
- Volunteers: sign-ups, shift coordination and communication (+10% of CRM fee)
Common use cases
- A small nonprofit consolidating donor records, event signups and volunteer lists out of spreadsheets into one database
- A membership association or local chapter managing sign-ups, tiers, auto-renewals and a self-service member portal
- A nonprofit running a peer-to-peer fundraising campaign and tracking individual fundraiser pages
- A grant-funded nonprofit tracking funder relationships and reporting deadlines alongside individual donor giving
- A development team automating stewardship touchpoints like welcome series and event reminders
- A nonprofit syncing donation and revenue data into QuickBooks for bookkeeping without manual re-entry
- A nonprofit accepting recurring gifts and Donor-Advised Fund (DAF) payments online through Neon Pay
Strengths & considerations
Strengths
- Revenue-based pricing with unlimited contacts, users and records rather than per-record pricing tiers
- Neon Pay built-in payment processing is PCI DSS Level 1 compliant with a free PCI Compliance Program and data breach coverage included
- Modular Memberships, Events and Volunteers add-ons live inside the same CRM record instead of separate systems requiring data imports
- Neon One is an Intuit QuickBooks Solution Provider, giving native automated sync and unified reporting between the CRM and QuickBooks
ERP integrations
Automated data syncing and unified reporting between Neon CRM and QuickBooks
Nonprofit fund accounting integration listed in the Neon One partner integrations directory
Real-time wealth screening and net worth data for identifying major gift prospects
Event integration listed in the Neon One partner integrations directory
Email marketing integration listed in the Neon One partner integrations directory
Zapier app for connecting Neon CRM to other tools without custom code
Open API available to all CRM customers at no extra cost for custom integrations
Pricing
Base Neon CRM subscription starts at $99/month and scales with the nonprofit's total revenue rather than record count, with unlimited users, contacts, forms and reports included. Optional add-on modules are priced as a percentage of the CRM subscription fee: Memberships +10%, Volunteers +10%, Events +20%. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Compliance
- PCI DSS Level 1
- Languages
- English
About the vendor
- Founded
- 2018
- Headquarters
- Chicago, Illinois, United States
- Employees
- ~190
- Ownership
- Private (backed by FTV Capital)
- Notable customers
- 100th Bomb Group Foundation, Maine Writers & Publishers Alliance (MWPA), Alianza Americas, Two Wheel View
Alternatives to Neon CRM in Nonprofit & Public Sector
Neon CRM — frequently asked questions
What is Neon CRM?
Neon CRM is the core of the Neon One nonprofit relationship management platform. It brings fundraising, communications and donor management into one system for small and midsize nonprofits in the US and Canada, shipping with fundraising campaigns, profiles, payments, communications and reporting, plus unlimited users and records.
How much does Neon CRM cost?
Neon CRM starts at $99 per month. Pricing is based on the nonprofit's revenue rather than record counts, so cost rises with fundraising volume rather than database size. Optional Memberships, Events and Volunteers modules add a percentage on top of the CRM fee (+10%, +20%, +10% respectively).
What integrations does Neon CRM offer?
Neon CRM offers custom integrations with tools including QuickBooks for accounting, Windfall Data for wealth prospecting, Mailchimp for communications, and Eventbrite for events, plus an open API for custom integrations at no extra cost.
Does Neon CRM include grant management features?
Yes. Neon CRM lets nonprofits track grant awards, document funder relationships and track reporting deadlines within the same platform used for individual giving, giving a unified view of foundation, corporate and individual revenue.
Is Neon CRM's payment processing PCI compliant?
Yes. Neon Pay, Neon CRM's built-in payment processor, is PCI-DSS Level 1 compliant and recertifies annually. Neon One also offers a free PCI Compliance Program to customers that includes $100,000 in data breach coverage.
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