Longbow Advantage

Longbow Advantage is a warehouse management systems consultancy whose own site describes it as offering "Implementation, Optimization, and Services That Improve Warehouse Performance." Its primary platform focus is Blue Yonder WMS -- the site states Longbow is "Blue Yonder's longest-standing partner" and was named the 2024 Blue Yonder Collaborative Partner of the Year -- but the firm also implements and consults on SAP, Infor, and Softeon warehouse/supply-chain systems. It has developed its own proprietary product, Rebus, described as a labor management and warehouse visibility platform that unifies labor, automation, and inventory data in real time.

The company reports over 300 successful go-lives and says more than 65% of its team has hands-on operational backgrounds in warehousing and logistics. Its named clients, per its own site, include Smucker's, PepsiCo, General Mills, Best Buy Canada, Cummins Meritor, and Liberty Hardware. Industries served span packaged goods, manufacturing, third-party logistics (3PL), pharmaceutical, retail, grocery, and food & beverage -- broadly consistent with the Infor Partner Network's industry tags for this firm (Automotive, Discrete Manufacturing, Distribution, Equipment Service and Rental, Fashion, Food and Beverage/CPG).

The firm's specific Infor product scope (Infor OS & ION, Infor WMS & Supply Chain per the Infor Partner Network) was not independently detailed on the pages reached; the site emphasizes its Blue Yonder relationship most heavily. No founding year, headquarters address (beyond the Ann Arbor location given in the input), or exact employee headcount were found on the accessible pages.