Absolute Retail Consulting Ltd

Absolute Retail Consulting Ltd operates as AbsoluteLabs, a retail technology and digital transformation consultancy whose vertical focus is apparel, fashion and luxury, with additional retail-specialty work. Its technology practice spans Oracle NetSuite, Salesforce and MuleSoft platforms, complemented by API and integration engineering, quality engineering, cloud and data engineering and emerging AI/ML capabilities. Within NetSuite, AbsoluteLabs positions itself as a partner for retailers that need a unified system covering financials, inventory, order management and ecommerce, leveraging NetSuite's combined ERP, CRM and ecommerce capabilities to manage online and offline channels. Reference brands cited in its retail materials include Mulberry, Stella McCartney, Sweaty Betty, Kurt Geiger, Ted Baker and Wiggle, although these primarily reflect the wider AbsoluteLabs portfolio rather than NetSuite-specific implementations. The firm's headquarters and corporate registration are in Sweden according to NetSuite directory data, with operations and customer-facing presence extending across the United Kingdom and other European retail hubs. Engagements are typically positioned as hybrid programs that combine NetSuite as back-office ERP with Salesforce as CRM and customer engagement, integrated through MuleSoft, making the firm a NetSuite partner with a clear retail and integration-led identity.