AwaLabs is a NetSuite Alliance Partner headquartered in Sweden that specialises exclusively in NetSuite SuiteCommerce and SuiteCommerce Advanced engagements. The firm was founded in 2017 by Bernardo Arnelli, Leslie Real, Martin Prieto, and Virginia Fernandez, all of whom previously worked at NetSuite. AwaLabs has its origins in the GProxy product line for SuiteCommerce Advanced, which evolved into the firm's broader services and solutions portfolio. The team focuses on migrations onto SuiteCommerce, performance optimization, and the creation of secure, tailored B2B portals and custom commerce platforms built on the SuiteCommerce framework. AwaLabs offers integrations with Searchspring for site search and merchandising, payment integrations for SuiteCommerce, and connections to other NetSuite applications, plus ongoing support across initial consultation through long-term operations. The firm primarily serves customers across Europe and works with technology and professional services organisations, alongside other commerce-focused verticals.