Altea UP S.r.l. is the SAP-focused arm of Altea Federation, an Italian IT group, and operates as a Milan-headquartered SAP Gold Partner with additional offices in Baveno and Turin. The company has been aligned with SAP for more than 15 years and reports approximately 400 employees and around 200 active customers, which puts it among the larger SAP partners in Italy. Altea UP covers a broad SAP portfolio including SAP S/4HANA ERP (with both private and public cloud variants), Customer Engagement and Commerce, the Intelligent Factory suite for manufacturing operations, Predictive Analytics and Data Management Solutions, and Human Capital Management. It complements core SAP work with adjacent technologies such as IoT, artificial intelligence, machine learning, chatbots, and SAP BTP cloud-platform services. The firm has productised part of its IP as SAP Qualified Partner-Packaged Solutions under the QuickUP brand, including QuickUP Service, QuickUP Baseline, and QuickUP Discrete (oriented to discrete manufacturing) for accelerated activation of S/4HANA Cloud, Public Edition. At the SAP Partner KickOff Meeting Italy 2024 the firm was named Customer Value Journey Champion for its application of SAP's LACE adoption framework. Its customer base is concentrated in Italian mid-market and upper-mid-market companies in manufacturing, services, and consumer-facing industries.