- Works with
- NetSuite, SAP, Oracle, Microsoft Dynamics 365
- Deployment
- Cloud, On-premise
- Company size
- Mid-market, Enterprise
- Pricing
- Quote-based
- Founded
- 2000
- Headquarters
- Conshohocken, Pennsylvania, USA
Overview
Boomi is a cloud-native integration platform as a service that pioneered the iPaaS category with its AtomSphere platform. It provides a unified environment for application integration, API management, master data management, data preparation, and AI-powered automation, used to connect ERP, CRM, and other enterprise systems.
For CRM-to-ERP scenarios, Boomi offers a low-code visual designer and a large library of connectors to synchronize accounts, contacts, orders, invoices, and product data between CRMs like Salesforce and Dynamics and ERPs such as NetSuite, SAP, and Oracle. Its master data hub helps maintain a consistent golden record of customers and products across systems.
Boomi runs distributed runtime engines called Atoms that can be deployed in the cloud or on-premise, supporting hybrid integration. Originally acquired by Dell and now owned by private equity firms Francisco Partners and TPG, Boomi serves a large enterprise and mid-market customer base.
Screenshots & demo
Demo video from the vendor's YouTube channel. Screenshots sourced from Boomi.
Features & capabilities
Application integration
AtomSphere integration designer
- Low-code visual integration designer
- 2,000+ prebuilt connectors
- Atom distributed runtime engines
- Cloud and on-premise (hybrid) execution
- Reusable integration components
CRM-to-ERP sync
Cross-system record synchronization
- Account and contact sync
- Order and invoice sync
- Product and inventory sync
- Bi-directional Salesforce-to-ERP flows
- Real-time and batch processing
Master data management
Golden record management
- Master data hub
- Customer and product golden records
- Data matching and deduplication
- Data stewardship and governance
API management
API lifecycle tooling
- API creation and publishing
- API gateway
- Developer portal
- Traffic and policy management
Data management and AI
Preparation and automation
- Data preparation and quality
- AI-powered integration suggestions
- Workflow automation
- B2B/EDI management
Operations and governance
Monitoring and control
- Centralized monitoring dashboard
- Error tracking and alerts
- Environment management
- Role-based access control
Common use cases
- Integrating CRM and ERP across a hybrid landscape
- Synchronizing Salesforce with NetSuite, SAP, or Oracle
- Maintaining golden records of customers and products
- Managing APIs and EDI alongside application integration
- Connecting cloud and on-premise systems via Atoms
- Automating order-to-cash data flows
- Standardizing enterprise-wide integration on one platform
- Improving data quality across connected systems
Strengths & considerations
Strengths
- Pioneered the iPaaS category with AtomSphere
- Distributed Atom runtime supports cloud and on-premise execution
- Unified platform spanning integration, API, MDM, and EDI
- Very large connector library and enterprise scale
Considerations
- Quote-based pricing oriented to mid-market and enterprise
- Breadth of platform can be complex to learn and govern
- Realizing full value often requires integration expertise
ERP integrations
Pricing
Subscription based on connectors, Atoms/runtime, and platform modules; free trial available Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant) with distributed Atom runtimes for hybrid
- Data residency
- US, EU, APAC
- Compliance
- SOC 2, ISO 27001, GDPR, HIPAA
- Mobile app
- No
- Languages
- English
About the vendor
- Founded
- 2000
- Headquarters
- Conshohocken, Pennsylvania, USA
- Employees
- ~2,000
- Ownership
- Private (Francisco Partners and TPG)
Alternatives to Boomi in CRM Integration
Boomi — frequently asked questions
What is AtomSphere?
AtomSphere is Boomi's cloud-native integration platform, and Atoms are its distributed runtime engines that execute integrations in the cloud or on-premise.
Can Boomi connect CRM and ERP?
Yes, Boomi offers a large connector library and visual designer to synchronize CRMs like Salesforce with ERPs such as NetSuite, SAP, and Oracle.
Who owns Boomi?
After being owned by Dell, Boomi was acquired by private equity firms Francisco Partners and TPG in 2021.
Does Boomi do more than integration?
Yes, the platform also includes API management, master data management, data preparation, and B2B/EDI capabilities.
Evaluating CRM Integration?
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