Fluent Commerce vs Manhattan Active Omni
retail head-to-head for ERP teams: evidenced capabilities, published pricing, and which ERPs each actually integrates with.
| Starting price | Quote-based | Quote-based |
| Deployment | Cloud | Cloud |
| Company size | Mid-market, Enterprise | Enterprise |
| Stated ERP integrations | SAP | None listed |
| Vendor | Fluent Commerce | Manhattan Associates |
Our take
Where Fluent Commerce leads
- Stronger evidenced coverage on 11 of the 19 capabilities where they differ (led by event-driven webhooks / streaming and split shipment handling).
- Stated SAP integration the alternative doesn't list.
Where Manhattan Active Omni leads
- Stronger evidenced coverage on 8 of the 19 capabilities where they differ (led by performance dashboards and industry peer benchmarking).
Where they differ
The 19 capabilities (of 56 in the retail taxonomy) where the evidence separates them, biggest gaps first. “Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
| Capability | ||
|---|---|---|
| Performance dashboardsReporting & Analytics | Not evidenced | Core strength Named flagship group: Analytics & Fulfillment Optimization (Postgame Spotlight, Fulfillment Insights dashboard) |
| Industry peer benchmarkingReporting & Analytics | Not evidenced | Core strength Fulfillment Experience Insights industry peer benchmarking, named explicitly |
| Event-driven webhooks / streamingPlatform, Integration & AI | Core strength REST, GraphQL and webhook APIs on an event-driven microservices architecture | Not evidenced |
| Cycle counts & inventory auditsInventory & Allocation | Not evidenced | Supported Cycle counts support named explicitly |
| Split shipment handlingOrder Management & Fulfillment | Supported Split shipment optimisation | Not evidenced |
| Buy online, pickup in store (BOPIS)Order Management & Fulfillment | Supported Click-and-collect handled in Fluent Store | Not evidenced |
| Dropship order managementOrder Management & Fulfillment | Supported Drop-ship and marketplace vendor order routing | Not evidenced |
| Conversational / natural-language analyticsReporting & Analytics | Supported GenAI conversational analytics for KPI tracking and issue detection | Not evidenced |
| Custom / low-code reportingReporting & Analytics | Supported Order Management Experience (OMX) low-code workflow and UI builder | Not evidenced |
| Call center / customer service consolePlatform, Integration & AI | Not evidenced | Supported Integrated customer service tools |
| Promotional & clearance pricingPricing & Promotions | Not evidenced | Partial Omnichannel promotions from a single source of logic; no dedicated markdown/clearance pricing engine documented |
| Rules-based order routing & sourcingOrder Management & Fulfillment | Core strength Rules-based order sourcing and routing | Supported Optimized fulfillment sourcing |
| Ship-from-store / ship-to-storeOrder Management & Fulfillment | Supported Ship-from-store order routing | Core strength Ship-from-store and curbside pickup named explicitly |
| Returns & reverse logistics orchestrationOrder Management & Fulfillment | Supported Order lifecycle automation across capture, fulfilment and returns | Core strength Returns orchestration from initiation through reverse logistics |
| Public REST / GraphQL APIPlatform, Integration & AI | Core strength REST, GraphQL and webhook APIs; event-driven cloud-native microservices architecture | Supported API-first architecture |
| iPaaS / prebuilt ERP connectivityPlatform, Integration & AI | Partial Fluent Connect AI-assisted integration platform; no named ERP-specific templates documented | Not evidenced |
| Agentic AI assistantsPlatform, Integration & AI | Supported MCP server for connecting AI agents to the platform | Partial ActiveAgents and Agent Foundry AI-agent tooling sold as an add-on |
| Certified e-commerce platform integrationsPlatform, Integration & AI | Partial Shopify, BigCommerce, commercetools, Spryker and Adobe listed as technology partners; no named certified connector docs found | Not evidenced |
| Payment processor & tax engine integrationsPlatform, Integration & AI | Not evidenced | Partial Pre-integrated partner ecosystem covers payments and fraud generically; no named processor |
Both grade identically on the other 37 capabilities — see each product's full profile: Fluent Commerce, Manhattan Active Omni.
Fluent Commerce vs Manhattan Active Omni — FAQs
Is Fluent Commerce or Manhattan Active Omni better for ERP integration?
They state different ERP coverage: Fluent Commerce lists SAP; Manhattan Active Omni lists no ERP integrations publicly.
Which is cheaper, Fluent Commerce or Manhattan Active Omni?
Neither publishes a list price — both quote. Ask each for the all-in first-year cost at your seat count, as one number, and compare those.
Get pricing for both
Tell us your ERP, seat count and must-haves and we'll come back with an independent view of what Fluent Commerce and Manhattan Active Omni should each cost you — and whether a third option belongs on your shortlist.