Fluent Commerce
by Fluent Commerce · Retail
Cloud-native distributed order management for omnichannel retailers.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
SAP- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Pricing
- Quote-based
- Headquarters
- The Rocks, NSW, Australia
Overview
Fluent Commerce is a cloud-native distributed order management system (OMS) built for retailers, DTC brands, distributors and other omnichannel sellers. The platform centralises order orchestration, inventory visibility and store fulfillment so brands can promise accurate delivery dates, source orders from the lowest-cost or fastest location, and fulfil from warehouses, stores or third-party partners without replacing their existing ERP or commerce stack.
The product is organised into modules: Fluent Order Management (the core order lifecycle and orchestration engine), Fluent Big Inventory (a real-time, multi-channel available-to-promise inventory hub), Fluent Order Promising (delivery/pickup date estimates shown at browse and checkout), Fluent Store (pick, pack, ship and click-and-collect tooling for store associates), and Fluent Analytics (GenAI-assisted KPI and issue tracking). Order Management Experience (OMX) is a low-code layer for building custom workflows and UI screens on top of the platform, and Fluent Connect is an AI-assisted integration layer intended to shorten connector build time.
Fluent Commerce sells into brands that run commerce platforms (Shopify, Salesforce Commerce Cloud, commercetools, BigCommerce, Spryker and others) and enterprise ERPs side by side, positioning the OMS as the orchestration layer that sits between the two rather than a replacement for either. It was named a Leader in the Forrester Wave for Order Management Systems, Q1 2025, and lists customers including PUMA, L'Oreal, LVMH brands, ALDO Group, HEMA, Freedom, Woolrich, Breitling and Psycho Bunny.
Features & capabilities
Order Orchestration & Lifecycle
Manages the full order journey from capture to fulfilment across channels.
- Rules-based order sourcing and routing
- Split shipment optimisation
- Order lifecycle automation across capture, fulfilment and returns
- Event-driven, cloud-native microservices architecture
- REST, GraphQL and webhook APIs
- Drop-ship and marketplace vendor order routing
Inventory Visibility (Fluent Big Inventory)
Real-time, unified inventory availability across selling channels.
- Aggregated inventory data from back-end systems into a single availability hub
- Available-to-promise (ATP) calculation shared across digital and store channels
- Configurable buffers and allocation rules to reduce oversell
- Extends existing ERP inventory data rather than replacing it
- High-throughput processing for fast-moving SKUs
Delivery & Order Promising
Shows customers trustworthy delivery and pickup options pre- and post-purchase.
- Estimated delivery date display at product listing and checkout
- Click-and-collect and ship-from-store date promising
- Store- and warehouse-level sourcing logic feeding the promise
- Carrier and delivery-partner connector support
Store Fulfillment (Fluent Store)
Tooling for store associates to pick, pack, ship and hand off orders.
- Pick, pack and ship workflows for in-store fulfilment
- Click-and-collect and curbside pickup handling
- Tablet-based associate app
- Ship-from-store order routing
Analytics & Extensibility
KPI monitoring and low-code customisation on top of the core platform.
- GenAI conversational analytics for KPI tracking and issue detection
- Order Management Experience (OMX) low-code workflow and UI builder
- Fluent Connect AI-assisted integration platform
- MCP server for connecting AI agents to the platform
Common use cases
- Centralising inventory visibility across web, app and store channels for an omnichannel retailer
- Displaying accurate delivery and click-and-collect dates at checkout to reduce cart abandonment
- Routing orders to the lowest-cost or fastest-fulfilling location, including split shipments
- Rolling out ship-from-store and store-based click-and-collect without rebuilding store systems
- Coordinating multi-brand, multi-country order management for a group with several retail banners
- Managing drop-ship and marketplace vendor orders alongside owned-inventory orders
- Reducing order cancellation and oversell rates by keeping ATP data in sync across channels
Strengths & considerations
Strengths
- Cloud-native, API-first architecture positioned as a MACH-aligned OMS rather than a legacy monolith
- Modular product line (Order Management, Big Inventory, Order Promising, Store, Analytics) sold as a coherent platform rather than one monolithic order module
- Named a Leader in the Forrester Wave: Order Management Systems, Q1 2025
- Positioned explicitly as a layer that sits alongside an existing ERP and commerce platform rather than replacing either
ERP integrations
SAP listed among Fluent Commerce's technology/ERP & Enterprise Systems partners; integration depth not independently documented with a named connector.
Pricing
No published price points; the vendor directs prospects to a demo/sales conversation. Forrester's OMS Wave report is quoted on the vendor's pricing page as describing Fluent's pricing as straightforward, without unpleasant surprises. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant, cloud-native microservices)
- Mobile app
- No
- Languages
- English, French
About the vendor
- Headquarters
- The Rocks, NSW, Australia
Alternatives to Fluent Commerce in Retail
Fluent Commerce — frequently asked questions
What does Fluent Commerce do?
Fluent Commerce is a cloud-native distributed order management system (OMS) that orchestrates orders, inventory availability and fulfilment across a retailer's channels and locations. It sits alongside a brand's commerce platform and ERP rather than replacing either.
Does Fluent Commerce replace an ERP system?
No. Fluent Commerce is positioned as an orchestration layer that extends an existing ERP's inventory and order data to handle omnichannel sourcing, promising and fulfilment logic that legacy ERPs typically aren't built to do at commerce speed.
What are the main Fluent Commerce products?
The platform is split into Fluent Order Management (core orchestration), Fluent Big Inventory (real-time ATP inventory hub), Fluent Order Promising (delivery/pickup date display), Fluent Store (in-store pick/pack/ship tooling) and Fluent Analytics (KPI monitoring).
How is Fluent Commerce priced?
Pricing is quote-based; the vendor does not publish price points and directs prospects to a demo or sales conversation.
Which commerce platforms does Fluent Commerce integrate with?
The vendor documents connectors for commerce platforms including Salesforce Commerce Cloud, Shopify, BigCommerce, commercetools, Spryker and Elastic Path, alongside carrier, payment/tax and customer service system connectors.
Evaluating Retail?
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