TrustArc
by TrustArc Inc. · Data Privacy & GDPR
Enterprise privacy compliance platform for cookie consent, DSAR automation and governance.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
Microsoft Dynamics 365SalesforceSalesforce Marketing Cloud- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Headquarters
- Walnut Creek, United States
Overview
TrustArc is an enterprise privacy compliance platform organized into three areas: Privacy Studio for customer-facing privacy experiences, Governance Suite for internal compliance operations, and Assurance Services for third-party certification. The company reports having worked with 1,500+ companies, including named customers Abbott, ADP, GE, Hilton, McKesson, Monster, Nike, Starbucks, Twilio and Yamaha.
Privacy Studio includes a Cookie Consent Manager (customizable banners, unlimited tracker scanning, auto-blocking, support for 100+ jurisdictions and standards such as IAB TCF 2.2 and Google Consent Mode), a Consent & Preference Manager, an Individual Rights Manager that automates data subject request (DSR) intake, identity verification, jurisdiction-aware routing and fulfillment through 300+ no-code connectors, and a no-code Trust Center hub. Governance Suite centers on PrivacyCentral, which maps 20,000+ compliance controls across 140+ privacy and security laws and standards (including GDPR, CCPA and India's DPDPA) into a common-controls framework, alongside Data Mapping & Risk Manager, Assessment Manager for privacy impact assessments, and Nymity Research, an AI-assisted regulatory database.
Documented integrations include Salesforce and Salesforce Marketing Cloud, Microsoft Dynamics 365, SAP Concur, Oracle Eloqua, and Microsoft SharePoint, drawn from a library the vendor describes as 300+ connectors. TrustArc is headquartered in Walnut Creek, California, and reports 400+ employees.
Features & capabilities
Cookie & Consent Management
Customer-facing consent capture across web and mobile.
- Customizable cookie consent banners deployable via a single script
- Unlimited scans for first-party, third-party and piggybacking trackers
- Automated tracker categorization and auto-blocking
- Support for 100+ jurisdictions and WCAG 2.2 Level AA accessibility
- IAB TCF 2.2, IAB CCPA, IAB GPP, Google Consent Mode and GPC signal support
- Consent & Preference Manager for centralizing choices across touchpoints
Individual Rights Manager (DSAR Automation)
Automated intake, verification and fulfillment of data subject requests.
- Logic-based intake forms adapted to local regulations
- Email-based and integrated identity verification
- Automatic task routing by user type and jurisdiction
- Jurisdiction-specific deadline tracking and reminders
- 300+ no-code connectors for automated data lookups and deletions
- Full audit logging and dashboard reporting
Governance Suite
Internal compliance program management.
- PrivacyCentral compliance controls mapped across 140+ laws and standards
- Common-controls framework to cut redundant assessment work
- Data Mapping & Risk Manager for data-flow visibility
- Assessment Manager for privacy impact assessments and gap identification
- AI Evidence Analyzer for assessing evidence quality
- On-demand attestation and reporting dashboards
Regulatory Research
AI-assisted legal and regulatory intelligence.
- Nymity Research regulatory database
- AI-assisted monitoring of regulatory changes
- Templates and legal guidance mapped to controls
Common use cases
- Deploying jurisdiction-aware cookie consent banners across global web and mobile properties
- Automating data subject access, deletion, correction and portability requests across 300+ connected systems
- Mapping compliance controls once and applying them across 140+ overlapping privacy and security laws
- Running privacy impact assessments enriched with an AI Evidence Analyzer
- Tracking regulatory change through the Nymity Research database
- Feeding verified consent into Salesforce, Salesforce Marketing Cloud and Microsoft Dynamics 365 workflows
Strengths & considerations
Strengths
- Common-controls framework in PrivacyCentral maps 20,000+ controls across 140+ laws to cut redundant compliance work by up to 30%
- Individual Rights Manager ships with 300+ no-code connectors for automated cross-system fulfillment
- Combines customer-facing consent tooling (Privacy Studio) with internal governance (Governance Suite) and third-party Assurance certification under one vendor
- 28+ years of operating history in privacy compliance, working with 1,500+ companies
ERP integrations
CRM data connector for consent and rights-request workflows
Pricing
Most ERP add-on vendors quote based on company size, modules and integration scope. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS
About the vendor
- Headquarters
- Walnut Creek, United States
- Employees
- 400+
- Notable customers
- Abbott, ADP, GE, Hilton, McKesson, Monster, Nike, Starbucks, Twilio, Yamaha
Alternatives to TrustArc in Data Privacy & GDPR
TrustArc — frequently asked questions
Does TrustArc integrate with Microsoft Dynamics 365?
Yes. Microsoft Dynamics 365 is listed among TrustArc's connector library, which the vendor describes as covering 300+ business systems.
How many connectors does TrustArc's Individual Rights Manager support?
TrustArc states its Individual Rights Manager includes over 300 no-code connectors that enable automated data lookups, ticket creation, opt-out workflows and deletions across connected business systems.
How many privacy and security laws does PrivacyCentral cover?
TrustArc states PrivacyCentral maps 20,000+ compliance controls across 140+ privacy and security laws and standards, including GDPR, CCPA and India's DPDPA.
How many companies has TrustArc worked with?
TrustArc states it has worked with 1,500+ companies, with published customer logos including Abbott, ADP, GE, Hilton, McKesson, Nike and Starbucks.
Evaluating Data Privacy & GDPR?
Tell us your ERP and requirements and we'll send an independent shortlist — including TrustArc and the best-fit alternatives — with honest pros and cons.