Domo vs Zoho Analytics
embedded BI head-to-head for ERP teams: evidenced capabilities, published pricing, and which ERPs each actually integrates with.
| Starting price | Consumption-based credits, not per-seat | Per-account subscription with a shared user allowance, not per seat |
| Deployment | Cloud | Cloud, On-premises |
| Company size | Mid-market, Enterprise | SMB, Mid-market |
| Stated ERP integrations | NetSuite, SAP, Microsoft Dynamics 365 | NetSuite, SAP |
| Vendor | Domo | Zoho |
Our take
Where Domo leads
- Stronger evidenced coverage on 12 of the 19 capabilities where they differ (led by licensing model for customer-facing (isv) embedding and mobile-optimized dashboards).
- Stated Microsoft Dynamics 365 integration the alternative doesn't list.
Where Zoho Analytics leads
- Stronger evidenced coverage on 7 of the 19 capabilities where they differ (led by geospatial / map visualizations and calculated fields / custom formula language).
Where they differ
The 19 capabilities (of 45 in the embedded BI taxonomy) where the evidence separates them, biggest gaps first. “Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
| Capability | ||
|---|---|---|
| Licensing model for customer-facing (ISV) embeddingEmbedded & Developer Analytics | Core strength | Not evidenced |
| Mobile-optimized dashboardsDashboards & Visualization | Supported Mobile-first dashboard experience | Not evidenced |
| Geospatial / map visualizationsDashboards & Visualization | Not evidenced | Supported Geo maps |
| Calculated fields / custom formula languageData Modeling & Semantic Layer | Not evidenced | Supported Custom formula fields and calculations |
| Cross-source data blending and joinsData Modeling & Semantic Layer | Not evidenced | Supported Data blending across multiple sources |
| REST API for automation and provisioningEmbedded & Developer Analytics | Supported APIs for app development (App Studio / Pro-code) | Not evidenced |
| SSO / enterprise identity integrationGovernance & Administration | Supported SSO and access controls | Not evidenced |
| Audit logging and usage monitoringGovernance & Administration | Supported Usage and adoption analytics | Not evidenced |
| Data-driven alerts on thresholdsReporting, Alerting & Distribution | Supported Data-driven alerts and notifications | Not evidenced |
| What-if scenario modelingEnterprise Planning & Forecasting | Not evidenced | Supported What-if analysis and simulations |
| Planning write-back to source systemEnterprise Planning & Forecasting | Supported Writeback and federated query options | Not evidenced |
| Drag-and-drop dashboard/report authoringDashboards & Visualization | Supported Interactive cards and dashboards | Core strength |
| Built-in ETL / data preparationData Modeling & Semantic Layer | Core strength | Supported DataPrep data preparation and transformation |
| Broad database & cloud warehouse connectorsData Connectivity | Core strength | Supported Connectors to databases, files, cloud storage and SaaS apps |
| Natural-language queryAI & Augmented Analytics | Supported Natural-language querying | Core strength |
| Generative-AI conversational assistantAI & Augmented Analytics | Supported AI Service Layer and generative-AI assistants; AI agents and chat | Core strength |
| Embed SDK / JavaScript client libraryEmbedded & Developer Analytics | Core strength | Supported APIs for integration and automation |
| White-label / full-theming customizationEmbedded & Developer Analytics | Core strength | Supported White-label/rebranding and custom domains |
| Multi-tenant row-level security for embeddingEmbedded & Developer Analytics | Core strength | Supported Multi-tenant deployment for application customers |
Both grade identically on the other 26 capabilities — see each product's full profile: Domo, Zoho Analytics.
Domo vs Zoho Analytics — FAQs
Is Domo or Zoho Analytics better for ERP integration?
Both state integrations with NetSuite, SAP. Domo additionally lists Microsoft Dynamics 365. Always verify the connector against your ERP version with a reference customer.
Which is cheaper, Domo or Zoho Analytics?
Neither publishes a list price — both quote. Ask each for the all-in first-year cost at your seat count, as one number, and compare those.
Get pricing for both
Tell us your ERP, seat count and must-haves and we'll come back with an independent view of what Domo and Zoho Analytics should each cost you — and whether a third option belongs on your shortlist.