CluedIn
by CluedIn · Master Data Management
Graph-native, Azure-native master data management and data governance platform.
- Works with
- Microsoft Dynamics, SAP, Oracle
- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Pricing
- Usage-based (pay-as-you-go), tiered
- Founded
- 2015
- Headquarters
- Ringsted, Denmark
Overview
CluedIn is a graph-native, Azure-native master data management (MDM) platform that unifies, cleans, governs and enriches enterprise data using AI-driven agents. It delivers core MDM capabilities -- entity resolution, data mastering, data quality monitoring and policy-based governance -- across data pulled from ERPs, CRMs, cloud databases and unstructured sources.
Rather than classic ETL/ELT, CluedIn uses a technique it calls "eventual connectivity": data is ingested as-is and tagged with metadata, then records with matching tags are merged or related within a graph database. This lets it build a single, high-fidelity view of master data (people, companies, vendors, products and more) without forcing source systems into a rigid predefined schema up front.
CluedIn is built to run on Azure (Azure Kubernetes Service) and integrates natively with the Microsoft data estate -- including Microsoft Purview (as a certified MDM solution), Microsoft Fabric/OneLake, Power Platform, Azure Data Factory, Databricks and Azure OpenAI. It is commonly used to consolidate and cleanse data during ERP migrations and multi-ERP consolidations, including projects that unify several legacy ERPs into a single Microsoft Dynamics 365 instance, and to ingest on-premises data from systems such as SAP, Oracle and IBM.
Screenshots & demo
Demo video from the vendor's YouTube channel.
Features & capabilities
Data Ingestion & Integration
Connecting and pulling data from ERP, CRM, cloud and on-premises sources.
- Prebuilt connectors for cloud and on-premises sources (SAP, Oracle, IBM, Salesforce, Azure SQL, Cosmos DB, PostgreSQL, Hadoop)
- Low-code data integration
- On-premises crawling agents for non-public systems
- 90+ Azure Data Factory-based connectors (Redshift, BigQuery, ServiceNow, Marketo, Teradata, etc.)
- "Eventual connectivity" schema-flexible ingestion (no rigid upfront mapping)
Entity Resolution & Mastering
Resolving duplicate records into a single trusted master record.
- Graph-based entity resolution and matching
- Fuzzy-logic machine learning for record linking
- Golden record / mastering across domains (people, companies, vendors, products)
- Support for custom and unstructured domains (files, mail, events)
Data Quality & Governance
Monitoring, remediating and enforcing policy over enterprise data.
- Continuous data quality monitoring and scoring
- AI agents that detect, decide and fix data issues automatically
- Policy-based governance and compliance rules
- Full lineage, attribution and audit trail
- Data stewardship workflows for business users
Microsoft Ecosystem Integration
Native connectivity across the Microsoft Azure data estate.
- Certified integration with Microsoft Purview for MDM
- Microsoft Fabric and OneLake connectivity
- Power Platform and Power BI integration
- Azure Databricks, Synapse Analytics and Event Hubs streaming
- Azure OpenAI-powered enrichment and agents
Data Delivery & Enrichment
Publishing governed, enriched data to downstream systems.
- GraphQL, REST and WebSocket data access (pull and push)
- Streaming of cleaned/governed data to analytics platforms
- AI-driven data enrichment and validation
- Notification/collaboration integrations (Teams, Slack, Outlook, Jira, ServiceNow, HubSpot)
Deployment & Administration
Running and managing the platform on Azure.
- SaaS (managed, pay-as-you-go) deployment
- PaaS deployment inside a customer's own Azure tenant
- Runs on Azure Kubernetes Service (AKS) with Helm chart install option
- Role-based access control via Azure RBAC and Azure Key Vault
- Single sign-on (SSO) support
Common use cases
- Consolidating data from multiple legacy ERPs into a single Microsoft Dynamics 365 instance during an ERP migration
- Ingesting and mastering data from on-premises SAP or Oracle systems alongside cloud sources
- Building a single, governed view of master data (customers, vendors, products) across disconnected business systems
- Using Microsoft Purview together with CluedIn as a certified MDM layer for enterprise data governance
- Feeding cleaned, deduplicated master data to Power BI, Databricks or Synapse Analytics for reporting and analytics
- Continuously detecting and auto-remediating data quality issues with AI agents instead of manual stewardship
- Acting as a data fabric that unifies dozens to hundreds of siloed data sources without rigid upfront schema mapping
Strengths & considerations
Strengths
- Graph-native "eventual connectivity" model merges records via metadata tagging instead of rigid ETL/ELT pipelines
- Deep, certified integration with the Microsoft data estate, including Microsoft Purview and Microsoft Fabric/OneLake
- Agentic AI layer that detects, decides and fixes data quality issues automatically, with lineage and attribution
- Flexible SaaS or customer-hosted Azure (PaaS) deployment with usage-based, pay-as-you-go pricing
ERP integrations
Used to consolidate multiple legacy ERPs into a single Dynamics 365 environment; part of CluedIn's native Microsoft ecosystem integration
CluedIn crawls on-premises SAP systems to ingest data for mastering and governance ahead of migration or consolidation
Pricing
SaaS pricing has three published tiers -- Essential ($0.0050/record, first 15,000 records free), Pro ($0.0316/record, adds Microsoft integrations and SSO), and Elite ($0.05149/record, adds custom AI models and premium support) -- plus a custom-priced Enterprise/committed-deal tier. A PaaS (customer's own Azure tenant) option is also billed hourly on pay-as-you-go or as a fixed committed-deal price. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (managed, on Azure) or PaaS (customer-hosted Azure tenant)
- Compliance
- SOC 2, ISO 27001, HIPAA, GDPR
- Languages
- English
About the vendor
- Founded
- 2015
- Headquarters
- Ringsted, Denmark
Alternatives to CluedIn in Master Data Management
CluedIn — frequently asked questions
Does CluedIn integrate with Microsoft Dynamics 365?
Yes. CluedIn integrates natively across the Microsoft ecosystem, including Dynamics 365, and has been used to consolidate data from multiple legacy ERPs into a single Dynamics 365 environment.
Can CluedIn connect to SAP or other ERP systems?
Yes. CluedIn can crawl and ingest data from on-premises systems including SAP, Oracle and IBM, alongside cloud sources, to build a unified, governed master data view.
How is CluedIn priced?
CluedIn uses usage-based pricing billed per processed record. SaaS plans start at Essential ($0.0050/record, with the first 15,000 records free), scaling to Pro and Elite tiers, plus a custom-priced Enterprise option. A PaaS option for customer-hosted Azure deployments is also billed hourly or as a fixed committed-deal price.
What is CluedIn's relationship with Microsoft Purview?
CluedIn is documented by Microsoft as a certified master data management (MDM) integration for Microsoft Purview, providing entity resolution, data quality monitoring and governance on top of data cataloged in Purview.
Evaluating Master Data Management?
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