Reltio
by Reltio · Master Data Management
Cloud-native master data management platform that unifies enterprise data into golden records.
- Works with
- SAP, Salesforce, Snowflake, Oracle, Microsoft Dynamics
- Deployment
- Cloud
- Company size
- Enterprise
- Pricing
- Quote-based
- Founded
- 2011
- Headquarters
- Redwood City, United States
Overview
Reltio is a cloud-native master data management (MDM) platform, marketed as the Reltio Data Cloud, that unifies fragmented customer, product, supplier and other core data from ERP, CRM and other systems into a single trusted "golden record." It targets large enterprises in industries such as life sciences, financial services, insurance, healthcare, retail and manufacturing that need a real-time, accurate view of entities across many source systems.
The platform combines AI-based entity resolution (matching and merging duplicate records across sources), continuous data quality monitoring, data governance workflows, and a low-code Integration Hub with over 1,000 prebuilt connectors to move data bi-directionally between Reltio and operational and analytical systems. Reltio positions its golden records as the trusted data layer feeding both traditional analytics and newer AI/agentic workloads.
In March 2026, SAP announced an agreement to acquire Reltio, with the stated goal of making SAP and non-SAP enterprise data AI-ready; the deal was expected to close in Q2/Q3 2026, with Reltio continuing to be offered as a standalone platform as well as a component of SAP's Business Data Cloud.
Screenshots & demo
Demo video from the vendor's YouTube channel.
Features & capabilities
Entity Resolution & Golden Records
AI-driven matching and merging of records into a single trusted profile per entity.
- AI-based entity resolution across deterministic, fuzzy, and referential matching
- Dynamic survivorship rules for building context-specific golden records
- Match rule builder, match analyzer, and bulk match review workflows
- Full data lineage via persistent Reltio IDs
- Cross-tenant search and profile sharing
Data Quality Management
Continuous, automated monitoring and remediation of data quality issues.
- Machine-learning-based anomaly and data quality issue detection
- Automated data cleansing and standardization
- Data quality dashboards and monitoring across the data estate
Data Governance & Workflow
Stewardship tools and workflows to manage, review, and approve master data changes.
- Data steward workbench for review and remediation
- Configurable governance and approval workflows
- Role-based access control
- Audit trail and change history
Integration Hub & Connectivity
Low-code connectivity layer linking Reltio to operational and analytical systems.
- 1,000+ prebuilt connectors (Integration Hub)
- Low-code/no-code integration flow builder
- Real-time, bi-directional data exchange with operational systems
- REST APIs for custom integrations
- Prebuilt connectors for cloud data platforms (Snowflake, Databricks, Google BigQuery, Amazon Athena, Azure Synapse)
Industry Data Models
Prebuilt, domain-specific data models to accelerate deployment.
- Industry-specific data models (life sciences, financial services, insurance, retail)
- Velocity packs for faster time-to-value
- Configurable entity and relationship models
AI & Agentic Data Readiness
Capabilities aimed at making unified data usable by AI applications and agents.
- Real-time data delivery for AI and analytics workloads
- AgentFlow for autonomous governance and workflow automation
- Context-rich profiles designed for consumption by AI agents
Common use cases
- Building a single customer or account golden record from CRM, ERP, and marketing systems
- Deduplicating and consolidating millions of customer or supplier profiles scattered across source systems
- Feeding a unified, trusted master data layer into Snowflake or Databricks for analytics
- Governing master data changes with steward review and approval workflows
- Synchronizing unified profiles bi-directionally with Salesforce Sales Cloud and Service Cloud
- Supplying AI-ready, context-rich master data to agentic AI applications
- Consolidating product, HCP, or account data for life sciences and financial services compliance needs
Strengths & considerations
Strengths
- AI-based entity resolution with reported match rates cited by Reltio as substantially higher than third-party matching tools
- Integration Hub with 1,000+ prebuilt connectors spanning ERPs, CRMs, cloud data platforms, and MarTech systems
- Cloud-native, microservices architecture built for real-time bi-directional data exchange at scale
- Being acquired by SAP (announced March 2026) to become a core data-unification capability within SAP's Business Data Cloud, while remaining available as a standalone platform
ERP integrations
SAP announced its intent to acquire Reltio in March 2026 to unify SAP and non-SAP data; Reltio is positioned to become part of SAP Business Data Cloud while continuing as a standalone product
Integrates with Salesforce Sales Cloud, Service Cloud, and Veeva CRM
Available via Reltio's Integration Hub for moving unified data into Snowflake for analytics
Pricing
Reltio does not publish list pricing; the Reltio Data Cloud is sold on a subscription basis typically scoped by data volume, number of users/domains, and selected modules. Also available for purchase via AWS Marketplace and Google Cloud Marketplace. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant, cloud-native)
About the vendor
- Founded
- 2011
- Headquarters
- Redwood City, United States
- Ownership
- Being acquired by SAP (announced March 2026; transaction pending close)
Alternatives to Reltio in Master Data Management
Reltio — frequently asked questions
Does Reltio integrate with SAP?
Yes. Reltio connects to SAP systems through its Integration Hub and prebuilt connectors, and in March 2026 SAP announced an agreement to acquire Reltio to make SAP and non-SAP data AI-ready, with Reltio positioned to become part of SAP's Business Data Cloud while also remaining available as a standalone platform.
Does Reltio integrate with Salesforce and Snowflake?
Yes. Reltio offers a dedicated Salesforce connector that syncs with Sales Cloud, Service Cloud, and Veeva CRM, and a prebuilt Snowflake connector for moving unified master data into Snowflake for analytics, alongside connectors for Databricks, BigQuery, and other data platforms.
How much does Reltio cost?
Reltio does not publish list pricing. It is sold on a quote-based subscription model typically scoped by data volume, number of users or domains, and the modules selected, and can also be purchased through AWS Marketplace or Google Cloud Marketplace.
What is a 'golden record' in Reltio?
A golden record is the single, trusted profile Reltio creates for an entity (such as a customer, supplier, or product) by using AI-based entity resolution to match and merge duplicate or conflicting records from multiple source systems into one authoritative version.
Evaluating Master Data Management?
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