Syndigo
by Syndigo · Master Data Management
Product experience platform for master data, PIM, and content syndication.
- Works with
- SAP, Oracle, NetSuite, Microsoft Dynamics
- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Pricing
- Quote-based
- Headquarters
- Chicago, United States
Overview
Syndigo is a Chicago-based commerce data platform that combines Master Data Management (MDM), Product Information Management (PIM), Digital Asset Management (DAM), and content syndication into a single Product Experience Management (PXM) suite. It formed from the 2018 merger of Gladson, New Entity, and Webcollage, and expanded its MDM capabilities significantly with the 2021 acquisition of Riversand Technologies, a cloud-native multi-domain MDM/PIM vendor.
The platform helps brands and retailers create, manage, and distribute accurate product data and rich content across e-commerce and retail channels. Its MDM layer spans four domains -- Product, B2B Customer, Vendor, and Location -- unifying data drawn from ERP, PIM, e-commerce, and retail systems into a governed single source of truth, with AI-assisted validation, standardization, and stewardship workflows.
Syndigo describes itself as operating the industry's largest e-commerce content and data syndication network, distributing product content to thousands of retail and marketplace destinations. It serves more than 15,000 global brands and manufacturers and over 50,000 users, primarily in grocery, foodservice, hardlines, home improvement, health and beauty, automotive, apparel, electronics, and healthcare products.
Integration to backend systems runs through Syndigo Integration Studio, a low-code/no-code, API-driven tool embedded across its PIM and MDM products, offering pre-built connections to more than 700 enterprise systems including ERPs, PLM systems, e-commerce platforms, BI tools, and data lakes, alongside marketplace messaging that names SAP, Oracle, and NetSuite among the platforms it connects to.
Screenshots & demo
Demo video hosted on YouTube.
Features & capabilities
Master Data Management (MDM)
Multi-domain governance of product, customer, vendor, and location data.
- Product MDM across PIM, ERP, e-commerce and retail systems
- B2B Customer MDM with match-and-merge
- Vendor/supplier MDM with hierarchy management
- Location MDM for stores, warehouses and fulfillment centers
- AI-assisted data validation, enrichment and standardization
- Data stewardship and governance workflows
Product Information Management (PIM)
Centralized product content creation and enrichment for fast, accurate launches.
- Central product catalog and attribute management
- Brand-retailer collaboration workflows
- Rapid product launch and update cycles
- Channel-specific content readiness rules
Content Syndication
Distribution of product content across retail and marketplace destinations.
- Syndication to a large retailer and marketplace recipient network
- GDSN (Global Data Synchronization Network) publishing
- Content validation against retailer-specific requirements
- Syndication performance tracking
Digital Asset Management (DAM)
Storage, organization and distribution of rich media assets.
- Centralized digital asset repository
- Rich media (images, video, 3D) management
- Asset tagging and metadata management
- Asset distribution alongside product data
Digital Shelf / Conversion
Tools to optimize how product content converts on retail product pages.
- Conversion Framework combining rich media and social proof
- Real-time conversion messaging
- Digital shelf analytics
Integration Studio
Low-code integration layer connecting Syndigo to enterprise systems.
- Drag-and-drop connection pipeline builder
- 700+ pre-built connections (ERP, PLM, e-commerce, BI, data lakes)
- API-driven, cloud-native integration architecture
- Scheduled and real-time data synchronization
Common use cases
- Creating a single source of truth for product data spanning ERP, PIM and e-commerce systems
- Syndicating validated product content to thousands of retailer and marketplace destinations from one platform
- Governing B2B customer, vendor and location master data alongside product data
- Speeding up new product launch cycles through brand-retailer collaboration workflows
- Meeting GDSN and retailer-specific data compliance requirements
- Centralizing rich media/digital assets and pairing them with syndicated product content
- Connecting SAP, Oracle or NetSuite ERP data to downstream commerce and retail channels via Integration Studio
Strengths & considerations
Strengths
- Operates what it describes as the industry's largest e-commerce content and data syndication network, combining MDM, PIM, DAM and syndication in one suite
- Multi-domain MDM (Product, Customer, Vendor, Location) inherited and expanded from the Riversand acquisition, rather than product-data-only PIM
- Integration Studio offers 700+ pre-built enterprise system connections as a low-code/no-code layer across its PIM and MDM products
ERP integrations
Pricing
Custom enterprise pricing based on modules, data volume, users and contract length; no public price list. Third-party estimates place typical enterprise spend well into six figures annually, but this is not vendor-confirmed. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant, cloud-native)
About the vendor
- Headquarters
- Chicago, United States
Alternatives to Syndigo in Master Data Management
Syndigo — frequently asked questions
Does Syndigo integrate with SAP?
Yes. Syndigo connects to SAP through its Integration Studio, a low-code/no-code layer that provides pre-built connections used to synchronize product and master data between SAP and Syndigo's PIM/MDM platform.
What is the difference between Syndigo's MDM and PIM products?
PIM focuses on managing and enriching product content for catalog and channel readiness, while MDM (strengthened by the 2021 Riversand acquisition) governs product, customer, vendor and location data as a multi-domain single source of truth across ERP, PIM, e-commerce and retail systems.
How is Syndigo priced?
Syndigo does not publish list pricing. It sells on a quote-based enterprise subscription model, with cost driven by the modules selected, data volume, number of users, and contract terms.
Who uses Syndigo?
Syndigo serves more than 15,000 global brands and manufacturers and over 50,000 users, concentrated in grocery, foodservice, hardlines, home improvement, health and beauty, automotive, apparel, electronics and healthcare products.
Evaluating Master Data Management?
Tell us your ERP and requirements and we'll send an independent shortlist — including Syndigo and the best-fit alternatives — with honest pros and cons.