Zilliant
by Zilliant, Inc. · Wholesale Distribution
AI-driven B2B price optimization and sales guidance for manufacturers and distributors.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
SAP
Oracle- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Pricing
- Quote-based
- Founded
- 1998
- Headquarters
- Austin, Texas, United States
Overview
Zilliant is an AI-driven pricing platform for B2B manufacturers and distributors that coordinates pricing decisions across products, regions and customer segments, and delivers real-time price guidance to sales teams. Founded in the late 1990s and based in Austin, Texas, the company has been owned by private equity firm MDP (formerly Madison Dearborn Partners) since December 2021.
The platform is built around Price Manager, a system of record for coordinating and governing pricing across an organisation, and Price IQ, which models pricing scenarios and recommends optimized price points using AI and data science. Zilliant Sales Agreements manages customer-specific pricing agreements at scale, while Sales Insights and Actions surfaces cross-sell, up-sell and churn-recovery opportunities for reps using predictive analytics. Native connectors integrate pricing into SAP and Oracle ERPs, and into Salesforce and SAP CPQ and commerce systems.
Zilliant publishes case studies from distribution and manufacturing customers reporting measurable results, including a heavy-duty parts distributor's 20% year-over-year same-customer revenue increase, a foodservice distributor's 134-basis-point margin lift with 50% fewer below-floor transactions, and a building products distributor's 120-basis-point margin lift from reducing manual price deviations.
Screenshots & demo
Demo video from the vendor's YouTube channel.
Features & capabilities
Price Management
A governed system of record for enterprise pricing.
- Centralised price coordination across products, regions and segments
- Pricing governance workflows
- Audit trails for price changes
- Real-time pricing guidance to sales
Price Optimization & Intelligence
AI and data-science-driven price recommendations.
- AI-powered price scenario modelling
- Market-aligned, optimized price point recommendations
- What-if pricing analysis
Sales Guidance & CPQ
Margin-aware pricing at the point of quote.
- Configure, Price, Quote (CPQ) support
- Sales Agreements for customer-specific pricing at scale
- Margin control embedded in the quoting process
Sales Insights & Actions
Predictive analytics that guide rep-level decisions.
- Cross-sell and up-sell recommendations
- Churn-risk and account-recovery alerts
- Rep-level revenue and margin growth opportunities
Connectivity
Native connectors into ERP, CRM, CPQ and commerce systems.
- SAP ERP integration
- Oracle ERP integration
- Salesforce Sales Cloud, CPQ and B2B Commerce connectors
- SAP CPQ and SAP Commerce connectors
- Oracle CPQ connector
- Microsoft Dynamics selling-insights connector
Common use cases
- Coordinating consistent pricing across thousands of customers and hundreds of suppliers
- Modelling pricing scenarios to protect margin amid frequent raw-material or supplier cost changes
- Delivering AI-recommended price guidance to sales reps and CPQ tools in real time
- Managing customer-specific sales agreements at scale
- Identifying cross-sell, up-sell and churn-recovery opportunities for account teams
- Reducing manual, below-floor price deviations across a distribution sales org
Strengths & considerations
Strengths
- AI and data-science-driven price optimization purpose-built for B2B distribution and manufacturing pricing complexity
- Native connectors across major ERP, CRM, CPQ and commerce platforms (SAP, Oracle, Salesforce) to shorten implementation
- Published, quantified case-study results (basis-point margin lift, revenue growth) across multiple distribution segments
- Named a Leader in the 2025 QKS Group SPARK Matrix for B2B price optimization
ERP integrations
Pricing
Pricing is not published; requires contacting Zilliant directly. Get an independent shortlist with pricing guidance below.
About the vendor
- Founded
- 1998
- Headquarters
- Austin, Texas, United States
- Ownership
- Private (owned by MDP, formerly Madison Dearborn Partners, since December 2021)
Alternatives to Zilliant in Wholesale Distribution
Zilliant — frequently asked questions
What does Zilliant do?
Zilliant is an AI-driven B2B pricing platform that coordinates pricing decisions across products, regions and customer segments and delivers real-time price guidance to sales teams, aimed at manufacturers and distributors.
Does Zilliant integrate with SAP and Oracle ERP?
Yes. Zilliant offers native connectors that deliver pricing into SAP and Oracle ERP systems, as well as into SAP CPQ, Oracle CPQ and Salesforce.
Who owns Zilliant?
Zilliant is a privately held company owned by private equity firm MDP (formerly Madison Dearborn Partners), which acquired it in December 2021.
What results have Zilliant customers reported?
Published case studies include a heavy-duty parts distributor's 20% year-over-year revenue increase and a foodservice distributor's 134-basis-point margin lift with 50% fewer below-floor transactions.
How is Zilliant priced?
Zilliant does not publish pricing; prospective customers must contact the company for a quote.
Evaluating Wholesale Distribution?
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