Growfin
by Growfin · AR & Collections
AI-powered accounts receivable platform for collections and cash application.
- Works with
- NetSuite, Oracle, SAP, Microsoft Dynamics, Zoho Books, Salesforce
- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Pricing
- Quote-based
- Founded
- 2020
- Headquarters
- Wilmington, Delaware, United States
Overview
Growfin is an AI-powered accounts receivable (AR) automation platform that helps finance teams streamline collections and cash application within the order-to-cash process. It is marketed as a "finance CRM" that centralises customer payment signals and uses Behavioral AI to prioritise accounts, automate follow-ups and reduce Days Sales Outstanding (DSO).
The platform's two core products are Collections Automation, which scores customer payment risk, triggers workflow-driven follow-ups, and gives collectors an AI-assisted inbox and self-serve customer portal for disputes and promises-to-pay; and Cash Application, which extracts remittance data from PDFs, spreadsheets, lockboxes, portals and emails (SmartExtract) and automatically matches payments to invoices across currencies and entities (SmartMatch AI), posting same-day to the ERP.
Growfin holds "Built for NetSuite" status as an official Oracle NetSuite SuiteCloud Developer Network partner, offering a native SuiteApp with a bi-directional connection to NetSuite. It also connects to other ERPs (Oracle, SAP, Microsoft Dynamics, Zoho Books) and to CRM/collaboration tools (Salesforce, HubSpot, Slack) so collections activity stays visible to sales and customer success teams.
Screenshots & demo
Demo video from the vendor's YouTube channel.
Features & capabilities
Collections Automation
Risk-based prioritisation and automated follow-up workflows for collectors.
- AI-driven customer Health Score based on 15+ live payment signals
- Customer segmentation for tailored collection strategies
- Automated follow-up workflows that pause, resume or stop based on payment behavior
- AI-led AR inbox: email summarization, account classification, suggested replies
- Escalation and task assignment rules
- Real-time dashboard for aging, DSO and collector performance
Cash Application
Automated remittance extraction and payment-to-invoice matching.
- SmartExtract: remittance data capture from PDFs, Excel, lockboxes, portals and emails
- SmartMatch AI: automated line-item matching for partial, bulk and multi-currency payments
- Confidence-scored exception resolution for unmatched payments
- Automated application of discounts, taxes and deductions from remittance data
- Same-day payment posting to the ERP
- Real-time transaction visibility on bank receipt
Customer & Dispute Management
Self-service tools that reduce back-and-forth on invoice questions.
- Self-service customer portal for invoice tracking
- Online dispute submission and proof-of-payment upload
- Promise-to-pay logging
- Direct messaging with assigned collector
Forecasting & Reporting
Predictive visibility into cash flow and receivables performance.
- AI-powered cash flow and DSO forecasting
- Payment-delay prediction
- Real-time AR aging and cash position dashboards
- Bad-debt and collector-performance reporting
Connectivity & Integration
Native and API-based connections to ERP, CRM and collaboration tools.
- Built for NetSuite certified SuiteApp with bi-directional sync
- Connectors for Oracle, SAP, Microsoft Dynamics and Zoho Books
- Salesforce and HubSpot integration for account visibility
- Slack integration for collections alerts and team collaboration
- Zuora order-to-cash partnership
Common use cases
- Reducing DSO by automatically prioritising at-risk accounts with an AI health score
- Automating same-day cash application for high-volume, multi-currency payments in NetSuite
- Giving collectors an AI-assisted inbox that classifies incoming AR emails and drafts replies
- Letting customers self-serve invoice status, disputes and promises-to-pay through a portal
- Keeping sales and customer success aligned on at-risk accounts via Salesforce and Slack
- Forecasting near-term cash flow and DSO trends from behavioral payment data
- Extracting and matching remittance data scattered across lockboxes, portals and emails
Strengths & considerations
Strengths
- Official Built-for-NetSuite SuiteApp with a native, bi-directional connection rather than a bolt-on integration
- Behavioral AI health scoring drives both collections prioritisation and cash-flow forecasting from the same signal set
- Positions itself as a "finance CRM" that pulls Salesforce, HubSpot and Slack into the collections workflow, not just the ERP
ERP integrations
Deep 2-way connection covering cash application, collections and AR dashboards; listed on the NetSuite SuiteApp Marketplace
Surfaces AR and collections activity for sales/CRM visibility
Pricing
No public pricing tiers; Growfin quotes based on business size and transaction/invoice volume via a sales demo. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Compliance
- SOC, GDPR, CCPA
About the vendor
- Founded
- 2020
- Headquarters
- Wilmington, Delaware, United States
- Ownership
- Private (Seed and Series A funded, backed by 3one4 Capital and SWC)
Alternatives to Growfin in AR & Collections
Growfin — frequently asked questions
Does Growfin integrate with NetSuite?
Yes. Growfin is an official "Built for NetSuite" partner and offers a native SuiteApp with a bi-directional connection for cash application, collections and AR reporting.
What other ERPs and CRMs does Growfin connect to?
Growfin also integrates with Oracle, SAP, Microsoft Dynamics and Zoho Books on the ERP side, and with Salesforce, HubSpot and Slack for cross-team visibility.
How much does Growfin cost?
Growfin does not publish standard pricing tiers. It uses quote-based pricing based on business size and transaction volume, provided after a sales demo.
What does Growfin actually automate?
Growfin automates two main AR workflows: collections (AI health scoring, follow-up workflows, dispute self-service) and cash application (remittance extraction and automated payment-to-invoice matching).
Evaluating AR & Collections?
Tell us your ERP and requirements and we'll send an independent shortlist — including Growfin and the best-fit alternatives — with honest pros and cons.