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Vendavo Intelligent CPQ

by Vendavo · CPQ

Intelligent CPQ and pricing optimization for B2B manufacturers and distributors.

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Works with
SAP, Salesforce, Oracle
Deployment
Cloud
Company size
Mid-market, Enterprise
Pricing
Quote-based
Founded
1998
Headquarters
Denver, USA

Overview

Vendavo Intelligent CPQ is the configure-price-quote product from Vendavo, a commercial-excellence software company specializing in pricing optimization, CPQ, and rebate management for B2B manufacturers and distributors. Vendavo entered CPQ through its July 2017 acquisition of Endeavor Commerce, uniting traditional configure-price-quote capabilities with Vendavo's intelligent pricing science. The company is backed by private equity firm Francisco Partners and is headquartered in Denver, Colorado.

The product combines product configuration, guided selling, and automated quoting with AI-driven pricing guidance. Vendavo's Ensemble AI applies multiple algorithms to display suggested prices and insights to reps within CPQ, and its Deal Price Optimizer analyzes historical data and market trends to recommend data-driven prices. Additional capabilities include customer segmentation, margin-leakage insights via Profit Analyzer, and discount and incentive management.

Vendavo Intelligent CPQ targets mid-market and enterprise B2B sellers, especially manufacturers and distributors with large product catalogs and complex pricing, that want to protect margin and improve win rates by combining quoting with sophisticated pricing analytics. It integrates with CRM and ERP systems, including Salesforce.

Screenshots & demo

Demo video from the vendor's YouTube channel.

Features & capabilities

Product Configuration

Configuration and guided selling.

  • Product configuration for complex catalogs
  • Guided selling workflows
  • Constraint and compatibility validation
  • Cross-sell and up-sell guidance

Intelligent Pricing

AI-driven pricing guidance and optimization.

  • Ensemble AI generating suggested prices and insights in CPQ
  • Deal Price Optimizer using historical and market data
  • Customer segmentation for targeted pricing
  • Profit Analyzer for margin-leakage insights
  • Price and cost calculations

Quoting & Proposals

Quote creation and output.

  • Automated quoting and quote creation
  • Proposal generation
  • Quote versioning
  • Contract and license management

Approvals & Discounting

Deal governance and incentives.

  • Approval workflows
  • Discount management
  • Incentive Manager for discount programs
  • Margin protection controls

Integration

CRM and ERP connectivity.

  • Integration with Salesforce
  • CRM and ERP integration
  • API-based connectivity
  • Part of Vendavo's broader pricing and rebate suite

Common use cases

  • B2B manufacturers and distributors quoting from large, complex catalogs
  • Embedding AI price guidance directly in the quoting workflow
  • Protecting margin and reducing leakage with pricing analytics
  • Segmented, data-driven pricing across customer tiers
  • Combining CPQ with enterprise price optimization and rebates
  • Managing discounts and incentive programs within quoting

Strengths & considerations

Strengths

  • Unites CPQ with Vendavo's enterprise pricing-optimization science
  • Ensemble AI and Deal Price Optimizer provide data-driven price recommendations
  • Part of a broader suite spanning pricing, CPQ, and rebate management

Considerations

  • Greatest value for organizations with rich transaction data and margin focus
  • CPQ capabilities originate from the acquired Endeavor Commerce product

ERP integrations

REST APIBi-directional

Pricing and order integration

Salesforce
Prebuilt connectorBi-directional

CRM integration (not an ERP)

REST APIBi-directional

Pricing

Model
Quote-based
Free trial
No

Subscription pricing based on users and modules (CPQ vs. pricing optimization); negotiated with Vendavo. Get an independent shortlist with pricing guidance below.

Technical & security

Hosting
SaaS (multi-tenant)
Compliance
SOC 2
Mobile app
Yes
Languages
English, German, French, Spanish, Chinese

About the vendor

Founded
1998
Headquarters
Denver, USA
Ownership
Private equity

Alternatives to Vendavo Intelligent CPQ in CPQ

Vendavo Intelligent CPQ — frequently asked questions

How did Vendavo get into CPQ?

Vendavo acquired Endeavor Commerce, a SaaS CPQ provider, in July 2017, and integrated it with its pricing optimization technology.

What pricing intelligence does it include?

It includes Ensemble AI for suggested prices, Deal Price Optimizer for data-driven guidance, Profit Analyzer for margin-leakage insights, and customer segmentation.

Who owns Vendavo?

Vendavo is backed by private equity firm Francisco Partners.

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