- Works with
- SAP, Oracle, NetSuite
- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Pricing
- Quote-based
- Founded
- 2006
- Headquarters
- Broomfield, USA
Overview
Conga CPQ is the configure-price-quote product from Conga, the company formed by the May 2020 merger of Conga (document automation) and Apttus (quote-to-cash). The product was previously known as Apttus CPQ and is delivered primarily as a Salesforce-native application, with an API-first architecture for extending across CRM, ERP, and cloud systems.
Conga CPQ enables sales teams, partners, and customers to configure complex products and services, generate accurate quotes, and manage pricing and discounting. The platform emphasizes predictive and AI-assisted quoting: it analyzes historical deal data to suggest optimal target prices and discount ceilings, helping reps build competitive quotes faster. It sits within Conga's broader revenue lifecycle suite alongside contract lifecycle management (CLM) and document generation.
Conga CPQ targets mid-market and enterprise B2B organizations, particularly those on Salesforce, that sell complex configurable products or services and want to standardize sales operations. Its API-first design lets it integrate with ERPs such as SAP and Oracle to keep product, pricing, and order data consistent across the revenue ecosystem.
Screenshots & demo
Demo video from the vendor's YouTube channel. Screenshots sourced from Conga.
Features & capabilities
Product Configuration
Configuration of complex products and services.
- Rules-based configuration of complex products and bundles
- Guided selling workflows
- Constraint and compatibility validation
- Attribute-based configuration
- Configuration for both products and services
Predictive Pricing & AI
AI-assisted pricing and quote guidance.
- Predictive CPQ with historical-deal analysis
- AI-suggested target prices and discount ceilings
- Margin and discount guidance for reps
- Pricing rules, price lists, and tiered pricing
Quoting & Proposals
Quote and proposal generation.
- Accurate quote generation from configured products
- Branded proposal and document generation (via Conga Composer)
- Quote versioning and revision management
- Multi-currency and multi-language quoting
Approvals & Workflow
Deal governance.
- Configurable approval workflows
- Discount and margin threshold routing
- Quote collaboration across teams
Revenue Lifecycle & Integration
Quote-to-cash breadth and connectivity.
- Salesforce-native delivery
- Integration with Conga CLM and document automation
- API-first architecture for CRM, ERP, and cloud integration
- Out-of-the-box connectors and open APIs to ERPs like SAP and Oracle
Common use cases
- Salesforce-based teams configuring complex products and services
- Standardizing pricing and discounting with AI-suggested targets
- Unifying CPQ with contract lifecycle management and document generation
- Generating accurate quotes and branded proposals at scale
- Connecting quoting to ERP for consistent product and pricing data
- Partner and customer self-service configuration
Strengths & considerations
Strengths
- Predictive CPQ that analyzes historical deals to suggest target prices and discount ceilings
- Part of a unified revenue lifecycle suite with CLM and document automation
- API-first architecture spanning any CRM, ERP, or cloud
Considerations
- Historically Salesforce-centric, reflecting its Apttus heritage
- Full revenue-lifecycle value depends on adopting additional Conga modules
ERP integrations
Pricing
Subscription pricing based on users and modules; negotiated with Conga. Not publicly listed. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Compliance
- SOC 2
- Mobile app
- Yes
- Languages
- English, French, German, Spanish, Portuguese, Japanese
About the vendor
- Founded
- 2006
- Headquarters
- Broomfield, USA
- Ownership
- Private equity
Alternatives to Conga CPQ in CPQ
Conga CPQ — frequently asked questions
Is Conga CPQ the same as Apttus CPQ?
Yes. Conga CPQ was previously Apttus CPQ; the two companies merged in May 2020 to form Conga.
Does Conga CPQ run on Salesforce?
It is delivered primarily as a Salesforce-native application, with an API-first architecture for broader integration.
What does 'predictive CPQ' mean here?
Conga CPQ analyzes historical deal data to suggest optimal target prices and discount ceilings, helping reps build competitive quotes.
Evaluating CPQ?
Tell us your ERP and requirements and we'll send an independent shortlist — including Conga CPQ and the best-fit alternatives — with honest pros and cons.