Sales & Commerce
CPQ Software
CPQ software (configure, price, quote) helps B2B sales teams build accurate quotes for complex, configurable products. It enforces the rules that govern which options can be combined, applies the right price and discount for each deal, and produces a clean, approval-ready proposal — replacing the error-prone spreadsheets and email chains that slow down quoting for manufacturers, distributors, and subscription businesses.
The payoff is faster quote turnaround, fewer pricing mistakes, and quotes that flow cleanly into an order. Modern configure price quote software adds guided selling, automated discount approvals, and increasingly AI-assisted quote generation on top of the core engine.
This guide compares the leading CPQ tools on the capabilities that matter to buyers — configuration depth, pricing and discount control, approval workflows, quote and proposal output, and how tightly each one integrates with your CRM and ERP.
Compare cpq software
| Product | Works with | Pricing | Deployment |
|---|---|---|---|
| Cincom CPQCPQ for configuring complex manufacturing products in minutes. | ERP-agnostic | Quote-based | Cloud/On-premise |
| Configit QuoteConfiguration Lifecycle Management CPQ for the most complex products. | ERP-agnostic | Quote-based | Cloud/On-premise |
| Conga CPQPredictive CPQ for configuring complex products and accurate quotes. | Salesforce | Quote-based | Cloud |
| DealHub CPQNo-code, AI-powered CPQ with guided selling and automated approvals. | Salesforce, Microsoft Dynamics 365, HubSpot | Quote-based | Cloud |
| Epicor CPQVisual CPQ with 3D configuration and CAD automation for complex products. | Salesforce, Epicor | Quote-based | Cloud |
| Experlogix CPQCPQ with deep native integration for Microsoft Dynamics 365 and Salesforce. | Microsoft Dynamics 365, Salesforce | Quote-based | Cloud/On-premise |
| Infor CPQRules-driven visual CPQ with 3D quoting and dynamic pricing. | Infor | Quote-based | Cloud/On-premise |
| NetSuite CPQNative NetSuite CPQ for manufacturers, distributors, and quoting automation. | Oracle NetSuite | Quote-based | Cloud |
| Oracle CPQCloud CPQ integrating with ERP and CRM for accurate guided quoting. | Oracle | Quote-based | Cloud |
| PROS Smart CPQAI-driven CPQ with dynamic pricing for high-velocity complex B2B sales. | Salesforce, Microsoft Dynamics 365 | Quote-based | Cloud |
| Salesforce Revenue Cloud (CPQ)Native quote-to-cash and CPQ across the Salesforce revenue lifecycle. | Salesforce | Subscription | Cloud |
| SAP CPQCloud CPQ for complex configurations, optimized pricing, and proposals. | SAP | Quote-based | Cloud |
What is CPQ software?
CPQ software automates the configure-price-quote stage of a B2B sale. The configure step uses a rules engine to ensure reps only assemble valid product combinations — compatible components, required dependencies, and allowed options for the specific item being sold. The price step applies the correct list price, customer-specific or volume pricing, bundles, and discount rules, then routes anything outside policy through an approval workflow. The quote step generates a branded, accurate proposal (often with e-signature and, for recurring revenue, subscription and renewal terms). Because the configured line items, prices, and quantities ultimately need to become a sales order, CPQ is most valuable when it connects guided selling at the front of the funnel to order management and invoicing in the ERP at the back — which is why buyers evaluate quoting software as much on its integrations as on its configuration engine.
How to choose cpq software
Product configuration & rules engine
How well it models compatibility, dependency, and option-constraint rules so reps can only build valid, manufacturable product combinations.
Pricing, discounting & approval workflows
Support for list, volume, contract, bundle, and subscription pricing, plus guardrails and multi-tier approvals that catch margin-eroding discounts before a quote goes out.
Quote & proposal generation
Quality of the generated documents — branded templates, accurate line items, e-signature, and version control across quote revisions.
Guided selling & AI assistance
Whether the tool steers reps to the right configuration with needs-based questions and uses AI to suggest products, pricing, or full draft quotes from deal inputs.
CRM & channel coverage
Native fit with your CRM (Salesforce, HubSpot, Dynamics) and the ability to quote across direct sales, partners, resellers, and self-service e-commerce.
ERP & accounting integration
How cleanly approved quotes convert into sales orders, with products, pricing, and customer records kept in sync with NetSuite, SAP, Dynamics 365, Sage, or Acumatica.
CPQ that works with your ERP
ERP integration is the wedge for CPQ because a quote is only useful once it becomes a fulfilled, invoiced order. Without a connection, reps re-key configured line items, prices, and customer data into the ERP — reintroducing exactly the errors CPQ was bought to eliminate, and breaking the link between what was quoted and what gets billed. The strongest CPQ tools sync product catalogs, price books, and inventory or cost data from systems like NetSuite, SAP, Dynamics 365, Sage, and Acumatica, then push approved quotes back as sales orders. For manufacturers and distributors especially, that closed loop — accurate configuration in, clean order out — is what separates a quoting tool from a genuine revenue system, so ERP fit should weigh as heavily as the configuration engine itself.
Frequently asked questions
What is the best CPQ software?
There is no single best CPQ tool — the right choice depends on your product complexity, CRM, and ERP. Salesforce, Oracle, Conga, and DealHub are common picks for enterprise and complex configurable products, while lighter tools suit standardized or subscription offerings. Shortlist on configuration depth, pricing flexibility, and how well the tool integrates with your existing CRM and ERP, then validate with your own quoting scenarios.
How much does CPQ software cost?
Pricing varies widely. Most CPQ software is sold per user per month, commonly from around $50 to $300+, with enterprise platforms at the higher end and often a license minimum. Budget separately for implementation — configuring rules, pricing, and integrations typically runs from tens of thousands of dollars for simpler rollouts to six figures for complex enterprise deployments. Always get a quote scoped to your product catalog and integration needs.
Does CPQ software integrate with my ERP?
Most established CPQ tools offer integration with major ERPs such as NetSuite, SAP, Dynamics 365, Sage, and Acumatica, either natively or through connectors and APIs. The depth varies — confirm that it can sync your product catalog and price books and push approved quotes back as sales orders, not just export a PDF. Ask vendors for a reference customer running your specific ERP.
What features should CPQ software have?
Look for a configuration rules engine that prevents invalid product combinations, flexible pricing and discounting with approval workflows, and quote-and-proposal generation with e-signature. Guided selling and AI-assisted quoting speed up reps, while strong CRM and ERP integration keeps your catalog, pricing, and orders in sync. Prioritize the features that match how complex your products and pricing actually are.