- Works with
- SAP S/4HANA, SAP ERP (ECC), SAP S/4HANA Cloud
- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Pricing
- Quote-based
- Founded
- 1972
- Headquarters
- Walldorf, Germany
Overview
SAP CPQ is SAP's cloud configure-price-quote application, originally the CallidusCloud CPQ product that SAP acquired with Callidus Software in 2018 and rebranded. It enables sales teams, partners, and customers to configure complex products, apply optimized pricing, and generate quotes and proposals, and is positioned within the SAP Customer Experience (CX) portfolio alongside SAP Sales Cloud and SAP Commerce Cloud.
A defining characteristic of SAP CPQ is its integration with SAP's back-office systems. It can plug into SAP Variant Configuration and Pricing, the same configuration and pricing engine used in SAP S/4HANA and SAP ERP, so that sales reps, web storefronts, and manufacturing share identical configuration rules, constraints, BOM structures, and pricing logic. Prebuilt connectors link SAP CPQ to SAP S/4HANA, SAP ERP, SAP CRM, and non-SAP systems, both on-premise and in the cloud.
The product targets mid-market and enterprise manufacturers and B2B sellers, particularly those already running SAP ERP who want quote accuracy aligned with their back-office product and pricing data. It includes guided selling, AI-driven pricing recommendations, approval workflows, and proposal generation.
Screenshots & demo
Demo video hosted on YouTube.
Features & capabilities
Product Configuration
Configuration of simple and highly variant products.
- Rules-based product configuration for configurable products
- Integration with SAP Variant Configuration (the S/4HANA engine)
- Guided selling to steer reps to valid configurations
- Constraint and compatibility handling for complex BOMs
- Cross-sell and up-sell recommendations
Pricing
Pricing intelligence and real-time calculation.
- Real-time pricing using SAP pricing logic
- Pricing-behavior intelligence and predictive pricing analysis
- Volume, tiered, and customer-specific pricing
- Margin and cost visibility pulled from ERP
- Discount management and price exception handling
Quoting & Proposals
Quote and proposal generation.
- Automated quote and proposal document generation
- Quote versioning and revision management
- Prescribed content recommendations for proposals
- Self-service and partner quoting portals
Approvals & Workflow
Deal approval and governance.
- Configurable multi-level approval workflows
- Threshold-based approval routing
- Quote collaboration across sales teams
Integration
Connectivity to SAP and non-SAP systems.
- Prebuilt connectors to SAP S/4HANA and SAP ERP
- Integration with SAP Sales Cloud and SAP Commerce Cloud
- Connectivity to SAP CRM and non-SAP applications
- Shared product and pricing data across sales, web, and manufacturing
Common use cases
- SAP ERP customers needing quote accuracy aligned to S/4HANA product and pricing data
- Manufacturers selling configurable products with complex BOM structures
- B2B sellers running guided selling for partners and direct reps
- Enforcing consistent configuration rules across sales, e-commerce, and the factory
- Generating customer-specific quotes and proposals from live ERP data
- Standardizing approvals and discounting across a global SAP-based sales org
Strengths & considerations
Strengths
- Plugs into SAP Variant Configuration and Pricing, the same engine used in S/4HANA
- Part of the integrated SAP Customer Experience suite with prebuilt SAP connectors
- Shares identical configuration and pricing logic across sales, web store, and manufacturing
Considerations
- Greatest value is realized within an SAP-centric landscape
- Originated as CallidusCloud CPQ, so some capabilities reflect that heritage
ERP integrations
Shares Variant Configuration and Pricing engine
Pricing
Subscription pricing negotiated with SAP; driven by user count, edition, and integration scope. Not publicly listed. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Compliance
- SOC 2, ISO 27001
- Mobile app
- Yes
- Languages
- English, German, French, Spanish, Portuguese, Chinese, Japanese
About the vendor
- Founded
- 1972
- Headquarters
- Walldorf, Germany
- Employees
- ~100,000
- Ownership
- Public
Alternatives to SAP CPQ in CPQ
SAP CPQ — frequently asked questions
Where did SAP CPQ come from?
It originated as CallidusCloud CPQ. SAP acquired Callidus Software in 2018 and rebranded the product as SAP CPQ within SAP Customer Experience.
Does SAP CPQ integrate with S/4HANA?
Yes. It offers prebuilt connectors to SAP S/4HANA and SAP ERP and can use the same Variant Configuration and Pricing engine as S/4HANA.
Is SAP CPQ only for SAP shops?
It can connect to non-SAP systems, but its strongest value is for organizations running SAP ERP and the SAP CX suite.
Evaluating CPQ?
Tell us your ERP and requirements and we'll send an independent shortlist — including SAP CPQ and the best-fit alternatives — with honest pros and cons.