NewStore
by NewStore, Inc. · Retail
Cloud omnichannel platform unifying mobile POS, OMS, inventory and clienteling for store retail.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
SAP
NetSuite- Deployment
- Cloud
- Pricing
- Quote-based
- Founded
- 2015
- Headquarters
- Boston, Massachusetts, United States
Overview
NewStore is a cloud-based omnichannel retail platform that unifies point of sale, order management, inventory and clienteling into a single mobile-first system for store operations. Store associates run the platform on iPhone, replacing traditional fixed POS terminals with a mobile checkout, endless-aisle and clienteling app. The company says it is trusted by 95+ global retail brands, concentrated in fashion, footwear and specialty retail.
The product is organized around a shared data model spanning mobile point of sale, cloud order management, real-time store inventory, omnichannel store fulfillment (BOPIS, ship-from-store, returns/exchanges) and clienteling. NewStore Payments adds Tap to Pay on iPhone for contactless checkout without separate card terminals. A REST API architecture connects the platform to existing retail systems, and NewStore lists certified integration partners spanning ERP (SAP, NetSuite, Infor), payments (Adyen, Stripe), tax (Avalara, Vertex), e-commerce platforms (Shopify Plus, Magento, commercetools) and a network of systems-integrator partners.
NewStore was founded in 2015 by Stephan Schambach, who previously founded Intershop and Demandware (acquired by Salesforce in 2016). The company is headquartered in Boston, Massachusetts, and has raised institutional funding from investors including General Catalyst, Activant Capital and Salesforce Ventures, with Salesforce also making a strategic investment in 2020. In 2022, NewStore acquired Highstreet Mobile to add native consumer mobile apps to its platform.
Screenshots & demo
Screenshots sourced from NewStore, Inc..
Features & capabilities
Mobile Point of Sale
iPhone-based checkout that replaces fixed POS terminals.
- iPhone-based mobile checkout with no additional terminal hardware
- Tap to Pay on iPhone for contactless card payments
- Item and order-level discounts and promotions (fixed/percentage, date ranges, minimum order amounts)
- Endless aisle: process store and enterprise-wide inventory purchases in one transaction
- Offline transaction capability with sync once connectivity resumes
- Cash and card payment acceptance with compliance controls
Order Management
Cloud-based omnichannel order orchestration built into the core platform.
- Rules-based, item-level order routing by location, inventory availability and fulfillment capacity
- Omnichannel order broker across e-commerce, consumer apps, stores and call center
- Split and re-route orders for missing, damaged or inaccurate inventory
- Buy online, pickup in-store with threshold rules; buy online, return in-store
- Order modifications, cancellations, appeasements, refunds and credits
- Single system managing the customer order lifecycle across channels
Inventory Management
Real-time store inventory built for omnichannel accuracy.
- Real-time inventory visibility across stores, warehouses, 3PLs and pop-ups
- Guided, barcode-validated receiving of new collections and replenishment
- Store-to-store inventory transfers with pick-and-pack workflows
- Guided cycle counting with barcode scanning validation
- Mobile access to enterprise-wide stock levels for associates
- Automatic inventory updates as transactions complete across channels
Store Fulfillment
Omnichannel fulfillment options to sell through inventory from any location.
- Buy online, pickup in-store (BOPIS)
- Ship from store with guided picking/packing and camera-based barcode scanning
- Smart order routing considering location, inventory, capacity and service level
- Real-time visibility of outstanding fulfillment requests
- Omnichannel returns and exchanges processed in a single transaction
- Exception handling: automatic discrepancy flagging and inventory status marking
Clienteling
Store associate tools for a 360-degree customer view.
- Customer profiles built and refined across interactions
- Cross-channel purchase and customer-service history
- Direct associate-to-customer messaging via the NewStore Associate App
- Omnichannel inventory visibility and shared shopping carts
- Attribution of purchases to the associate who assisted
- Store inbox for team conversation management
Integrations & APIs
REST API architecture connecting NewStore to existing retail systems.
- REST API architecture for integration with existing business systems
- Certified ERP integrations (SAP, NetSuite, Infor)
- Payment processor integrations (Adyen, Stripe)
- Tax engine integrations (Avalara, Vertex)
- E-commerce platform integrations (Shopify Plus, Magento, commercetools)
- Customer-service tool integrations (Salesforce Service Cloud, Zendesk)
Common use cases
- Replacing fixed POS terminals with iPhone-based mobile checkout across a store fleet
- Launching buy-online-pickup-in-store and ship-from-store to sell through store inventory
- Giving store associates a single app for checkout, clienteling and inventory lookup
- Consolidating order management across e-commerce, stores and call center on one platform
- Equipping associates to message customers and track cross-channel purchase history for personalized selling
- Running endless-aisle purchases when an item is out of stock at the register
- Rolling out a new omnichannel platform quickly across a multi-brand or multi-region store fleet
Strengths & considerations
Strengths
- Mobile-first architecture built for iPhone rather than fixed POS terminals, including native Tap to Pay support
- Single shared data model spans POS, OMS, inventory, fulfillment and clienteling rather than bolting together separate modules
- Founded by Stephan Schambach, who previously built Intershop and Demandware (acquired by Salesforce)
- Native consumer mobile apps added via the 2022 Highstreet Mobile acquisition
ERP integrations
Pricing
No pricing is published; NewStore requires a demo request/sales conversation to obtain a quote. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant, AWS-hosted)
- Mobile app
- Yes
About the vendor
- Founded
- 2015
- Headquarters
- Boston, Massachusetts, United States
- Ownership
- Private (backed by General Catalyst, Activant Capital and Salesforce Ventures)
Alternatives to NewStore in Retail
NewStore — frequently asked questions
What ERPs does NewStore integrate with?
NewStore lists SAP, NetSuite and Infor as named ERP integration partners on its partner ecosystem page, alongside e-commerce platforms like Shopify Plus, Magento and commercetools, payment processors Adyen and Stripe, and tax engines Avalara and Vertex.
Does NewStore replace traditional POS hardware?
Yes. NewStore's mobile POS runs on iPhone and supports Tap to Pay on iPhone for contactless payments, so stores can check customers out without separate payment terminals.
Who founded NewStore and when?
NewStore was founded in 2015 by Stephan Schambach, who previously founded Intershop and Demandware (acquired by Salesforce in 2016). The company is headquartered in Boston, Massachusetts.
Is NewStore pricing published?
No. NewStore does not publish pricing; prospective customers must request a demo and go through a sales conversation to get a quote.
What kind of retailers use NewStore?
NewStore says it is trusted by 95+ global brands, with named customers concentrated in fashion, footwear and specialty retail, including Marine Layer, Veronica Beard, Clarks, Burton and G-Star Raw.
Evaluating Retail?
Tell us your ERP and requirements and we'll send an independent shortlist — including NewStore and the best-fit alternatives — with honest pros and cons.