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PROS Smart CPQ

by PROS · CPQ

AI-driven CPQ with dynamic pricing for high-velocity complex B2B sales.

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Works with
SAP, Microsoft Dynamics 365, Oracle
Deployment
Cloud
Company size
Mid-market, Enterprise
Pricing
Quote-based
Founded
1985
Headquarters
Houston, USA

Overview

PROS Smart CPQ is the configure-price-quote application from PROS Holdings, a publicly traded provider (NYSE: PRO) of AI-powered pricing, CPQ, and revenue management software. Smart CPQ combines guided selling and product configuration with PROS's pricing science, drawing on the company's heritage in price optimization to deliver account-specific, real-time price guidance during quoting.

The product's distinguishing strength is its tight coupling to PROS Smart Price Optimization & Management (POM), an engine that uses machine learning and neural networks to analyze large volumes of transactional, competitive, and market data and generate context-specific price recommendations based on variables like customer segment, deal size, product mix, and market conditions. This lets reps quote prices that reflect real-world buying behavior and elasticity rather than static price lists.

Smart CPQ targets mid-market and enterprise B2B organizations with high quoting volume and complex pricing, including manufacturing, distribution, and other industries with dynamic pricing needs. It integrates natively with Salesforce and Microsoft Dynamics and connects to broader commerce systems via APIs.

Screenshots & demo

Demo video from the vendor's YouTube channel.

Features & capabilities

Product Configuration

Guided configuration of products and services.

  • Guided selling to simplify product and bundle selection
  • Rules-based configuration for complex products
  • Real-time validation of configurations
  • Cross-sell and up-sell recommendations

AI Pricing

Machine-learning price optimization and guidance.

  • Smart Price Optimization & Management (POM) engine
  • Neural-network price recommendations per deal context
  • Price elasticity and buying-behavior modeling
  • Account-specific and segment-specific pricing
  • Real-time pricing engine built for scale and speed

Quoting

Quote creation and management.

  • Unified quoting with built-in agreements and renewals
  • Real-time quote generation
  • Quote versioning
  • Renewal and subscription quoting

Approvals & Governance

Deal approval and discount control.

  • Approval workflows for discount and margin thresholds
  • Discount guidance with target and floor prices
  • Margin protection through optimized price ranges

Integration

CRM and ecosystem connectivity.

  • Native integration with Salesforce
  • Native integration with Microsoft Dynamics 365
  • API connectivity to ERP and commerce systems

Common use cases

  • High-volume B2B quoting where dynamic, data-driven pricing matters
  • Manufacturers and distributors needing account-specific price guidance
  • Reps quoting inside Salesforce or Dynamics with embedded pricing intelligence
  • Protecting margin with AI-recommended target and floor prices
  • Managing renewals and agreements alongside new quotes
  • Aligning quoting with enterprise price optimization strategy

Strengths & considerations

Strengths

  • Built on PROS's pricing science heritage with neural-network price optimization
  • Smart POM engine generates context-specific, account-level price recommendations
  • Combines CPQ with enterprise-grade dynamic pricing in one platform

Considerations

  • Pricing-science depth is most valuable to organizations with high quoting volume and rich transaction data
  • Native CRM integrations focus on Salesforce and Microsoft Dynamics

ERP integrations

REST APIBi-directional

Via PROS APIs and middleware

Prebuilt connectorBi-directional

Native CRM integration; ERP via API

REST APIBi-directional

Pricing

Model
Quote-based
Free trial
No

Subscription pricing based on users and modules (CPQ vs. price optimization); negotiated with PROS. Get an independent shortlist with pricing guidance below.

Technical & security

Hosting
SaaS (multi-tenant)
Compliance
SOC 2
Mobile app
Yes
Languages
English, French, German, Spanish, Portuguese

About the vendor

Founded
1985
Headquarters
Houston, USA
Employees
~1,500
Ownership
Public

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PROS Smart CPQ — frequently asked questions

What makes PROS Smart CPQ different from generic CPQ?

Its tight integration with PROS's price optimization engine (Smart POM), which uses machine learning to recommend context-specific prices, drawing on PROS's pricing-science heritage.

Which CRMs does it integrate with natively?

It integrates natively with Salesforce and Microsoft Dynamics 365, and connects to other systems via APIs.

Is PROS a public company?

Yes. PROS Holdings is publicly traded on the NYSE under the ticker PRO.

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