Microsoft Dynamics 365 Ecommerce
Integrated ecommerce and online storefront capabilities including B2B and B2C portals, product catalogue management, and order management.
Key Capabilities
B2B and B2C web storefront
Responsive, branded online store for direct-to-consumer or business-to-business selling with ERP-integrated product data. Supports multiple storefronts, languages, and currencies from a single platform.
Product catalogue and content management
Rich product pages with images, specifications, variants, and SEO-optimised content managed alongside ERP item master data. Ensures online catalogue always reflects current products, pricing, and availability.
Online order management
End-to-end order lifecycle from cart to fulfilment with real-time status updates, order history, and return/exchange processing. Orders flow directly into ERP fulfilment without manual re-entry.
Customer-specific pricing and catalogues
Negotiated price lists, volume discounts, contract pricing, and restricted catalogues by customer or customer group. Essential for B2B where every account may have unique pricing and product access.
Payment gateway integration
Pre-built connections to Stripe, PayPal, Authorize.net, and other payment processors with PCI-compliant card handling. Supports credit cards, ACH/bank transfers, purchase orders, and instalment billing.
Real-time inventory availability display
Live stock levels shown on product pages and during checkout, sourced directly from ERP inventory data. Prevents overselling and sets accurate delivery expectations with warehouse-level availability.
Customer self-service portal
Authenticated portal where customers track orders, view invoices, download statements, manage returns, and reorder from purchase history. Reduces customer service calls and enables 24/7 account management.
Multi-channel order management
Consolidates orders from website, marketplace (Amazon, eBay), phone, EDI, and retail POS into a single ERP fulfilment queue. Provides unified inventory allocation and consistent customer experience across channels.
Ecommerce — Vendor Comparison
| Vendor | Strength | Best For |
|---|---|---|
| Oracle NetSuite | ★★★ strong | Fast-growing mid-market companies wanting unified cloud ERP |
| Acumatica | ★★★ strong | Midsize companies wanting unlimited users and flexible cloud ERP |
| Odoo | ★★★ strong | Small businesses and startups wanting affordable, modular ERP |
| SAP S/4HANA Private Cloud | ★★ moderate | Large, complex enterprises needing deep customisation and controlled upgrades |
| Microsoft Dynamics 365 (this page) | ★★ moderate | Mid-to-large companies in the Microsoft ecosystem |
| Epicor Prophet 21 | ★★ moderate | Wholesale distributors needing best-in-class distribution ERP |
| ERPNext | ★★ moderate | Small businesses and startups wanting free, self-hosted ERP |
| Priority ERP | ★★ moderate | Midsize manufacturers and distributors wanting flexibility |
How to Evaluate Ecommerce
- 1B2B vs B2C focus and capabilities
- 2Customer-specific pricing and permissions
- 3Real-time inventory sync with ERP
- 4Payment processing options
- 5Mobile-responsive storefront
Pricing Impact
Microsoft Dynamics 365 pricing starts at $70/user/mo with a typical total cost of $150K–$1M+. The ecommerce module is rated moderate — a solid capability that covers most requirements.
View full Microsoft Dynamics 365 pricing breakdown →Other Microsoft Dynamics 365 Modules
Ecommerce FAQ
Should I use ERP ecommerce or Shopify/WooCommerce?
ERP-integrated ecommerce eliminates sync issues between your online store and back-office (inventory, pricing, customer data). However, dedicated platforms like Shopify offer richer storefront features. Many businesses use a dedicated storefront integrated with ERP.
Which ERP has the best ecommerce?
Oracle NetSuite (SuiteCommerce) offers the deepest native ecommerce. Odoo includes a built-in ecommerce module. Acumatica integrates well with BigCommerce and Shopify. SAP and Dynamics rely on third-party connectors.
Can ERP handle B2B ecommerce?
Yes, many ERPs offer B2B ecommerce portals with customer-specific pricing, account-based ordering, approval workflows, and re-order capabilities. This is often a stronger fit than B2C-focused platforms like Shopify.
How does ERP ecommerce sync inventory?
Native ERP ecommerce shows real-time inventory availability since it shares the same database. Integrated solutions sync inventory periodically (real-time or near-real-time) via APIs or middleware.
What is multi-channel order management?
Multi-channel order management consolidates orders from all channels (website, marketplace, phone, EDI) into a single ERP system for unified fulfilment, inventory allocation, and customer service.
Related Resources
Microsoft Dynamics 365 ERP — Modules & Review
Explore Microsoft Dynamics 365 ERP modules, pricing, and capabilities.
ModulesMicrosoft Dynamics 365 Finance & Accounting
Microsoft Dynamics 365 Finance & Accounting capabilities and review.
ModulesMicrosoft Dynamics 365 Manufacturing
Microsoft Dynamics 365 Manufacturing capabilities and review.
ModulesMicrosoft Dynamics 365 Supply Chain
Microsoft Dynamics 365 Supply Chain capabilities and review.
ModulesMicrosoft Dynamics 365 CRM
Microsoft Dynamics 365 CRM capabilities and review.
Need help evaluating Microsoft Dynamics 365?
Tell us about your requirements and we'll help you assess whether Microsoft Dynamics 365 is the right fit.