Best Built-in CRM ERP Software
ERPs with strong CRM go beyond basic contact management to include sales pipeline management, opportunity tracking, marketing automation, and customer service — reducing the need for separate CRM software.
26 ERP vendors match this category.
Why Built-in CRM Matters
Running CRM inside the ERP means sales teams see real-time inventory availability, credit limits, and order history without system-hopping. Quote-to-order flows directly into fulfilment with zero manual handoffs. For mid-market companies, eliminating the CRM-ERP integration (which typically costs $20K–$80K and requires ongoing maintenance) simplifies the technology stack and reduces total cost of ownership significantly.
Evaluation Tips
- →Compare the built-in CRM depth honestly against your sales process complexity — complex B2B selling may still need Salesforce or HubSpot
- →Evaluate mobile CRM capabilities if your sales team works in the field
- →Check if the CRM includes customer self-service portal for order tracking and account management
SAP S/4HANA Public Cloud
SAP SE
Standardised cloud ERP with quarterly auto-upgrades and low TCO
SAP S/4HANA Private Cloud
SAP SE
Fully customisable managed-cloud ERP for complex enterprises
SAP Business One
SAP SE
SMB-friendly ERP from the SAP ecosystem
SAP Business ByDesign
SAP SE
Cloud ERP for midsize subsidiaries and project-based firms
Oracle NetSuite
Oracle
The original cloud ERP — built for fast-growing companies
Oracle ERP Cloud
Oracle
Enterprise cloud ERP with deep financials and analytics
Microsoft Dynamics 365
Microsoft
Modular ERP + CRM tightly integrated with Microsoft 365
Acumatica
Acumatica (EQT Partners)
Resource-based cloud ERP — unlimited users, pay by usage
Epicor Kinetic
Epicor Software
ERP built for manufacturers — from job shop to enterprise
Infor CloudSuite
Infor (Koch Industries)
Industry-specific cloud ERP suites on AWS
IFS Applications
IFS AB
ERP + EAM + FSM in one platform for asset-heavy industries
Odoo
Odoo SA
Open-source, modular ERP for SMBs on a budget
Epicor Prophet 21
Epicor Software
Distribution-focused ERP with deep wholesale features
Certinia (FinancialForce)
Certinia
ERP built on Salesforce for professional services
ERPNext
Frappe Technologies
Free, open-source ERP covering all core business functions
Priority ERP
Priority Software
Flexible, mid-market ERP with strong manufacturing roots
Deltek Costpoint
Deltek (Roper Technologies)
ERP for project-based government contractors and A&E firms
Global Shop Solutions
Global Shop Solutions
All-in-one ERP for small to midsize manufacturers
JD Edwards EnterpriseOne
Oracle
Legacy enterprise ERP with deep manufacturing and distribution capabilities
Deacom ERP
ECI Software Solutions
Single-system ERP for process and batch manufacturers
Cetec ERP
Cetec ERP
Affordable cloud ERP for small job shops and contract manufacturers
Rootstock Cloud ERP
Rootstock Software
Cloud ERP built on the Salesforce platform for manufacturers and distributors
Genius ERP
Genius Solutions
Purpose-built ERP for engineer-to-order and custom manufacturers
abas ERP
abas Software AG
Flexible mid-market ERP for discrete manufacturers with global operations
SAP ECC
SAP SE
Legacy SAP ERP Central Component — the predecessor to S/4HANA
Datacor ERP
Datacor
Specialised ERP for chemical, coatings, and process industries
26 Built-in CRM Vendors Compared
| Vendor | Best For | Starting Price | TCO | Implementation | Company Size | Deployment | Modules | Top Advantage |
|---|---|---|---|---|---|---|---|---|
| SAP S/4HANA Public Cloud | Mid-market and standardised enterprises wanting fast time-to-value | $180/user/mo | $150K–$600K | 3–6 months | 251-1000, 1001-5000 | Cloud | 13 | Lowest TCO in the S/4HANA family — no infrastructure or upgrade projects |
| SAP S/4HANA Private Cloud | Large, complex enterprises needing deep customisation and controlled upgrades | Custom | $500K–$5M+ | 6–18 months | 1001-5000, 5000+ | Cloud, Hybrid | 14 | Full custom ABAP development — bring existing ECC customisations |
| SAP Business One | Small to midsize businesses wanting SAP reliability | $95/user/mo | $50K–$250K | 3–6 months | 1-50, 51-250, 251-1000 | Cloud, On-Premise | 13 | Affordable entry point into the SAP ecosystem |
| SAP Business ByDesign | Midsize companies or subsidiaries needing cloud-first SAP | $120/user/mo | $100K–$400K | 4–8 months | 51-250, 251-1000 | Cloud | 14 | True cloud — no infrastructure to manage |
| Oracle NetSuite | Fast-growing mid-market companies wanting unified cloud ERP | $99/user/mo | $100K–$500K | 4–9 months | 51-250, 251-1000, 1001-5000 | Cloud | 14 | True multi-tenant cloud — automatic updates, no upgrades |
| Oracle ERP Cloud | Large enterprises moving from on-premise Oracle to cloud | Custom | $400K–$3M+ | 9–18 months | 1001-5000, 5000+ | Cloud | 14 | Best-in-class financial management and reporting |
| Microsoft Dynamics 365 | Mid-to-large companies in the Microsoft ecosystem | $70/user/mo | $150K–$1M+ | 6–14 months | 251-1000, 1001-5000, 5000+ | Cloud, Hybrid | 14 | Seamless integration with Microsoft 365, Teams, and Power BI |
| Acumatica | Midsize companies wanting unlimited users and flexible cloud ERP | Custom | $75K–$350K | 4–8 months | 51-250, 251-1000 | Cloud, On-Premise, Hybrid | 14 | Unlimited users — resource-based pricing is unique and cost-effective |
| Epicor Kinetic | Discrete and mixed-mode manufacturers | $80/user/mo | $100K–$500K | 5–10 months | 51-250, 251-1000, 1001-5000 | Cloud, On-Premise, Hybrid | 14 | Deep manufacturing capabilities (MES, APS, quality) |
| Infor CloudSuite | Large enterprises wanting industry-specific cloud ERP | Custom | $300K–$2M+ | 9–18 months | 1001-5000, 5000+ | Cloud | 14 | Deep industry-specific editions (Industrial, Distribution, Healthcare, etc.) |
| IFS Applications | Asset-intensive industries needing ERP, EAM, and field service in one platform | $110/user/mo | $200K–$1M+ | 6–14 months | 251-1000, 1001-5000, 5000+ | Cloud, On-Premise, Hybrid | 13 | Best-in-class field service management (FSM) |
| Odoo | Small businesses and startups wanting affordable, modular ERP | $24.90/user/mo | $10K–$80K | 1–4 months | 1-50, 51-250 | Cloud, On-Premise | 14 | Community edition is free — lowest barrier to entry |
| Epicor Prophet 21 | Wholesale distributors needing best-in-class distribution ERP | $75/user/mo | $60K–$300K | 3–7 months | 51-250, 251-1000 | Cloud, On-Premise | 13 | Purpose-built for wholesale distribution |
| Certinia (FinancialForce) | Professional services firms already on Salesforce | $100/user/mo | $100K–$500K | 3–7 months | 251-1000, 1001-5000 | Cloud | 9 | Runs natively on Salesforce platform — single data model with CRM |
| ERPNext | Small businesses and startups wanting free, self-hosted ERP | $0 (self-hosted) | $0–$30K | 1–3 months | 1-50, 51-250 | Cloud, On-Premise | 14 | Completely free and open source (GPLv3) |
| Priority ERP | Midsize manufacturers and distributors wanting flexibility | $60/user/mo | $40K–$200K | 3–6 months | 51-250, 251-1000 | Cloud, On-Premise | 14 | Affordable per-user pricing for the mid-market |
| Deltek Costpoint | Government contractors, A&E firms, and project-centric businesses | $85/user/mo | $80K–$400K | 4–9 months | 51-250, 251-1000, 1001-5000 | Cloud, On-Premise | 13 | Best-in-class DCAA-compliant project accounting |
| Global Shop Solutions | Small to midsize job shops and discrete manufacturers | $65/user/mo | $30K–$150K | 2–5 months | 1-50, 51-250 | Cloud, On-Premise | 13 | All-in-one platform — no need for separate modules |
| JD Edwards EnterpriseOne | Large manufacturers and distributors with complex operations | Custom | $500K–$5M | 9–18 months | 251-1000, 1001-5000, 5000+ | On-Premise, Hybrid, Cloud | 14 | Extremely deep manufacturing and distribution functionality |
| Deacom ERP | Process and batch manufacturers in food, chemical, and pharma industries | $100/user/mo | $80K–$400K | 4–8 months | 51-250, 251-1000 | Cloud, On-Premise | 12 | Single-system architecture — no bolt-on integrations needed |
| Cetec ERP | Small job shops and contract manufacturers wanting affordable cloud ERP | $40/user/mo | $10K–$60K | 1–3 months | 1-50, 51-250 | Cloud | 11 | Very affordable — one of the lowest per-user costs for MRP |
| Rootstock Cloud ERP | Manufacturers and distributors already on Salesforce wanting native ERP | $150/user/mo | $100K–$500K | 4–8 months | 51-250, 251-1000 | Cloud | 13 | Built natively on Salesforce — seamless CRM integration |
| Genius ERP | Engineer-to-order and custom manufacturers with complex project-based production | $80/user/mo | $40K–$200K | 3–6 months | 1-50, 51-250 | Cloud, On-Premise | 12 | Purpose-built for engineer-to-order (ETO) workflows |
| abas ERP | Mid-market discrete manufacturers with multi-site global operations | $90/user/mo | $60K–$350K | 4–9 months | 51-250, 251-1000 | Cloud, On-Premise, Hybrid | 13 | Strong multi-site and multi-language support for global operations |
| SAP ECC | Existing SAP ECC customers planning S/4HANA migration | Custom | $1M–$50M+ | 12–36 months | 1001-5000, 5000+ | On-Premise | 14 | Extremely comprehensive — covers every business process |
| Datacor ERP | Chemical, coatings, and adhesive manufacturers needing regulatory compliance | $85/user/mo | $40K–$200K | 3–6 months | 1-50, 51-250 | Cloud, On-Premise | 11 | Purpose-built for chemical and process manufacturing |
Top Built-in CRM Vendors
Mid-market and standardised enterprises wanting fast time-to-value
TCO: $150K–$600K
“Fastest-growing S/4HANA edition — chosen by mid-market enterprises and subsidiaries of Fortune 500 companies”
Large, complex enterprises needing deep customisation and controlled upgrades
TCO: $500K–$5M+
“Centrepiece of RISE with SAP — chosen by Fortune 500 manufacturers and global enterprises migrating from ECC”
Small to midsize businesses wanting SAP reliability
TCO: $50K–$250K
“75,000+ customers across 170 countries — SAP's most popular SMB ERP”
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FAQ
Can ERP CRM replace Salesforce?
For simple sales processes, yes. ERP-embedded CRM eliminates integration complexity and provides unified customer data. For complex B2B sales with large teams, Salesforce offers deeper sales automation, AI scoring, and ecosystem.
Which ERP has the best CRM?
Dynamics 365 (with Dynamics 365 Sales), Rootstock (built on Salesforce), and Odoo offer the strongest native CRM. Most other ERPs have functional CRM suited for simpler sales processes.
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